Ground Up Celebrates 50th Anniversary of Hello Kitty with New Sneaker Collection
Ground Up International, is thrilled to announce its first-ever collaboration with pop culture icon Hello Kitty®, introducing a new court sneaker exclusively at Kids Foot Locker. This highly anticipated collection brings together Ground Up’s innovative footwear designs with Hello Kitty’s timeless charm, perfectly timed for the back-to-school season. Featuring two stylish low-top sneakers, this exclusive collection will be available at Kids Foot Locker, marking a milestone for Ground Up and offering fans a fresh way to step into the new school year with flair.
Ground Up’s Hello Kitty Toddler Sneaker: Designed to add sparkle to every step, the Ground Up Hello Kitty Toddler sneaker is crafted to capture the playful spirit of the beloved character. The low-top design features white elastic laces and shimmering red glitter stripes, complemented by a plush Hello Kitty patch and white iridescent lurex PU details. The vulcanized construction ensures comfort and durability, while the design elements — including the adorable Hello Kitty bows and a pink pearlized PU finish — make these shoes a delightful addition to any wardrobe.
Ground Up’s Hello Kitty Preschool Sneaker: Perfect for preschoolers, the Ground Up Hello Kitty Preschool sneaker continues the celebration with a vibrant, playful design. The sneaker boasts white flat cotton laces, red glitter stripes, and an overlay of Hello Kitty patches, all set against white iridescent lurex PU. With vulcanized construction for added comfort and durability, these shoes are perfect for active kids ready to showcase their Hello Kitty pride. The addition of a white iridescent lurex PU Velcro pocket and pink pearlized PU finishes adds a whimsical touch, sure to captivate young fans and parents alike.
This collection is not just about footwear; it’s about celebrating Hello Kitty’s milestone anniversary in style. The sneakers come packaged in a collectible box that mirrors the shoes’ charm, featuring fun facts like Hello Kitty’s height (five apples tall) and her weight (three apples). The box even includes a cut-out of Hello Kitty’s face for an adorable sneak peek at the shoes inside.
Ground Up’s partnership with Sanrio® brings together two brands with a shared mission of creating joy through design. Ground Up’s commitment to quality and fun, paired with Hello Kitty’s universal appeal, makes this collection a must-have for fans of all ages.
Quelle: Erstveröffentlichung dieses Artikels auf Licensing International.
