Ground Up Steps Into 2024 With Iconic Hello Kitty® Partnership


Ground Up International, a footwear company, adds an iconic license to its roster, Hello Kitty®. This partnership promises to bring Hello Kitty’s beloved charm to life through a range of stylish kicks, creating ongoing collections for all youth and toddler fans.

Hello Kitty, owned by Sanrio®, is a pop culture icon who has a unique ability to connect generations of people all over the world. With her iconic bow and super cute design, she friendship spreads her positive message of friendship and kindness around the globe and encourages fans of all ages to express themselves authentically. With this partnership, Ground Up and Hello Kitty are excited to bring their shared vision of creativity and positivity to life.

As the partnership between Ground Up Footwear and Hello Kitty unfolds, the stage is set for a special celebration in 2024, marking the 50th anniversary of Hello Kitty. This partnership aims to blend style and nostalgia, that not only reflects the essence of the iconic character but also pays homage to five decades of timeless charm. Get ready to stride through time with Ground Up and Hello Kitty.

Ground Up’s brand mission is to fulfill the need for fun. They provide customers the freedom to express themselves through their favorite fandoms. The company is dedicated to fostering creativity and facilitating collaboration between their footwear and everyone’s favorite brands. Regardless of age, Ground Up is suitable for the entire family. The brand promises to include fashion and fun in your daily life.