Hasbro and Playmates Toys Enter Strategic Relationship to Produce and Distribute Power Rangers Product

23.4.2024 BRANDORA

Hasbro, a leading toy and game company, today announced a global licensing agreement with Playmates Toys, a global toy design, development, marketing and distribution company, to produce and distribute POWER RANGERS product. Playmates is debuting its first POWER RANGERS collection with a kid targeted MIGHTY MORPHIN POWER RANGERS toy line in 2025.

As part of the agreement, Playmates holds licensing rights to develop additional cross-category POWER RANGERS products, including action figures, blasters, plush, role play, vehicles and accessories. The deal encompasses global distribution across all regions excluding Asia.

We are honored to work with Hasbro on the reimagination of this iconic franchise’s toy line for long time fans and a new generation of children. Playmates and Hasbro speak the same toy language and share a passion for POWER RANGERS, a multi-generational phenomenon that has stood the test of time,” said Karl Aaronian, Playmates’ SVP of Marketing.

Hasbro will retain all entertainment rights and will continue to drive global strategy and growth for the POWER RANGERS franchise by strategically working with licensees across multiple categories, including publishing, fashion and footwear, promotions and more. Hasbro will also further activate the brand across their direct-to-consumer channel Hasbro Pulse and as part of its presence at major industry events like San Diego Comic Con.

Playmates’ ability to interpret character-based story telling in highly detailed, innovative, and affordable products has revitalized several iconic brands, they are the perfect fit to fully expand the POWER RANGERS franchise,” said Casey Collins, President of Licensed Consumer Products at Hasbro. “While we’ll continue to provide oversight and direction on future POWER RANGERS product ranges, Playmates will leverage its action figure and accessory design, development and marketing expertise to create an entirely new play and collecting experience for fans of all ages. With two powerhouse companies coming together to support a powerhouse brand, the potential is limitless!

Celebrating 30 continuous years on the air, POWER RANGERS has become one of the longest-running kids’ live-action series in television history, with more than 900 episodes aired to date. Created by Haim Saban and launched in 1993 with MIGHTY MORPHIN POWER RANGERS, the series celebrated its 30th year in 2023 with MIGHTY MORPHIN POWER RANGERS: ONCE & ALWAYS, an anniversary special streaming exclusively on Netflix. The most recent season of POWER RANGERS, POWER RANGERS: COSMIC FURY, is currently available exclusively on Netflix.