Hasbro Announces New U.S. 4-Part Peppa Pig Cruise Special


Let’s jump in… and set sail with Peppa PigEntertainment One (eOne), Hasbro’s (NASDAQ: HAS) global entertainment studio, announced that Peppa, her family, and friends will embark on an open seas adventure in a 4-part Peppa Pig Cruise Special, premiering on Nick Jr. June 5 at 7:00 p.m. EST/PST. Today, the first trailer for the special debuted on the Hasbro official YouTube channel. To further celebrate Peppa’s ocean voyage, Hasbro also announced the upcoming launch of a brand-new entertainment-inspired toy set, Peppa’s Cruise Ship, available at retailers beginning August 1.

The combined 20-minute Peppa Pig Cruise Special sees Peppa, George, Granny Pig, and Grandpa Pig set off on a solar powered mega cruise ship where they explore themed cafes, shops, paddling pool, cinema, and play areas. As the family travels to a tropical island for some fun in the sun and sand, they’ll bump into old and new friends on the ship including Mrs. Corgi, Mr. Stallion, Rohan Rhino, Daddy Rhino, Captain Otter, Pirate Pete, Mrs. Mermaid, and more. Complete with a whale sighting, pirate performance, treasure hunts, and potato rides… this holiday cruise is full of imaginative, oinktastic experiences for the whole family.


Each individual episode of the 4-part special – “Cruise Ship Special,” “Holiday on the Sea,” “Tropical Day Trip,” and “Sailing Home” – will be released in the U.S. on the Nickelodeon channel at 9:00 a.m EST/PST beginning June 5 through June 8, with same day airings on the Nick Jr. Channel at 7:00 p.m. EST/PST. On Friday, June 9, the full 20-minute, combined special will air on Nick Jr.

Kids and their parents will be able to jump into the fantastic adventures shown in the Peppa Pig Cruise Special through a new entertainment-inspired toy set, bringing the cruise ship to life with an all-inclusive 3-level boat experience. Whether manning the ship as the captain on the main deck, sliding into the ball pit, driving the dinghy boat out for a quick trip or eating in a jungle-themed dining room, this toy is sure to spark little piggies’ big imaginations. Peppa’s Cruise Ship features 13 accessories and 3 character figures from entertainment, inspiring children’s storytelling experience of their favorite character’s day on a cruise. Peppa’s Cruise Ship will be available at major retailers beginning August 1.

The Peppa Pig Cruise Special is produced by BAFTA and Emmy award winning animation studio, Karrot.

Since its 2011 debut in the US, Peppa Pig has taken America by storm, with parents reporting their children have adopted British accents thanks to their cheeky best friend. In the US, Peppa Pig is a top 3 property (The Insights Family, past 12 months ending 4/27/2023) which airs on Nick Jr. and Nickelodeon. Peppa Pig content can also be found across 31 different platforms including YouTube, where she’s garnered over 3 billion hours of US viewership and is the #1 channel amongst US girls 3-5 years old (The Insights Family, past 12 months ending 4/27/2023). Peppa Pig is a preschoolers first best friend, exploring life’s adventures both big and small. Fans can jump into the World of Peppa Pig at the Peppa Pig Theme Park in Florida, and soon Texas, plus three Peppa Pig World of Play locations, live tours, and at retail across the country.

The show has been airing for almost 20 years, across nine seasons in over 180 territories as of 2023.