Hershey Expands Shaq-A-Licious Gummies with Former NBA Star
Hershey is expanding its Shaq-A-Licious gummy line to tap into the growing demand for multiple textures and gamified experiences.
The Pennsylvania-based company is launching Shaq-A-Licious Slams, which features chewy, sour mango rings and gummy balls coated in crunchy candies. The balls are available in watermelon, strawberry and orange flavors.
Consumers can play with the candy by dunking the basketball-shaped gummies into the mango rings. The flavor variety also allows shoppers opportunities to mix and match depending on their preferences.
“SLAMS is a game-changer for the Shaq-A-Licious brand and showcases our approach to candy innovation,” Vivek Mehrotra, senior brand manager for Shaq-A-Licious at Hershey, said in a statement. “Stacking crunchy gummy balls inside a sour mango ring creates a multi-textural bite unlike anything else in the gummy aisle.”
While Hershey is best known for its namesake chocolate bars, Kisses and Reese’s, it has been aggressively boosting its presence in the fast-growing gummies sector. Hershey partnered with Shaquille O’Neal to roll out Shaq-A-Licious XL Gummies and also brought hard candy Jolly Rancher into the category.
Shaq-A-Licious Slams will appear on retail shelves this month. Hershey said O’Neal is “hands-on” with every Shaq-A-Licious product, including the flavors, taste, packaging and launch.
Quelle: Erstveröffentlichung dieses Artikels auf Licensing International.
