Jakks Pacific and Its Disguise Division Signs Licensing Deal for Bendy

JAKKS Pacific and its costume division, Disguise, announced a multi-year partnership with Rooster Teeth and Joey Drew Studios to bring Bendy® to the world. JAKKS and Disguise will design, develop and manufacture action figures, plush, playsets, costumes and costume accessories commencing in fall 2023.

Disguise first launched Bendy and the Ink Machine® costumes in North America in 2018 and saw great success with the horror-gaming-themed Halloween costumes for several years. JAKKS is now joining in the mix with master toy rights and the company-wide rights are being expanded to include worldwide distribution.

“JAKKS and Disguise have an incredibly robust portfolio of video game licenses and costume lines. Bendy was Disguise’s first product line for episodic horror,” said Virginia Reneau, SVP of Licensing for JAKKS and Disguise. “We were very excited to see the fans new and old show up to retail to dress up as their favorite Bendy character for Halloween and we are so happy to continue to extend this brand into our toy line as well.”

All Bendy toys, costumes and accessories will be widely available at retailers in North America in store and online this fall.