Life is Good and Chicken N Pickle Launch Limited-Edition Collection
Life is Good, the original positive lifestyle brand, is teaming up with Chicken N Pickle, a family-friendly indoor/outdoor entertainment complex with a casual, chef-driven restaurant, sports bar, pickleball courts and a variety of yard games, to create a limited-edition capsule collection, available on lifeisgood.com and in each of Chicken N Pickle’s eleven locations starting today. The line will unite Life is Good’s signature uplifting designs with the pickleball brand’s love for food, fun and pickleball, all delivered on the high-quality tees and hats that have empowered optimists for 30 years.
Within the new collection are 4 unique designs of shirts and hats which showcase Life is Good’s signature characters, Jake and Rocket, enjoying pickleball, the fastest growing sport in America.
“Life is Good is honored to collaborate with Chicken N Pickle, given the strong alignment of our core values,” said Life is Good’s President Tom Hassell. “For over 30 years, our brand has celebrated life’s simple pleasures, which certainly include a fun game of pickleball followed by a great meal with family and friends. Chicken N Pickle’s ‘neighborhood backyard environment’ spreads optimism and joy, and creates a terrific sense of community, which aligns perfectly with the mission of Life is Good.”
Chicken N Pickle was first to the market over eight years ago, and the company’s ‘low-tech, high touch’ concept is simple, says CEO, Brad Clarke. “At Chicken N Pickle, we invented the idea of combining high-quality food, craft cocktails and the ever-growing sport of pickleball. We think of our concept as the coolest backyard you’ll never want to leave. Guests visit our properties seeking an experience, and one of the most rewarding things we see is people connecting with family and friends on our pickleball courts or game yard, or over great food and drinks, all under one roof.”
Chicken N Pickle is committed to giving back to the communities they serve through philanthropic events and service-oriented endeavors. Since its founding in 2016, Chicken N Pickle supported over 8,000 charitable organizations, and put more than $5 million into local communities through in-kind and general donations and property give-backs.
“We ‘walk the walk,’ aiming to give back daily while maintaining a philanthropic presence where we live, work and play,” said Kelli Alldredge, President of Chicken N Pickle. “We are thrilled to launch this collaboration with Life is Good, a company that not only spreads the power of optimism, but also whose mission and core values closely align with ours.”
Established in Kansas City, Missouri, in 2016, Chicken N Pickle is a wildly popular destination for families, young adults and corporate gatherings. The company has since expanded to Wichita, Kansas; San Antonio, Texas; Oklahoma City, Oklahoma; Overland Park, Kansas; Grand Prairie, Texas; Grapevine, Texas; Glendale, Arizona, St. Charles, Missouri; Webster, Texas and Henderson, Nevada. Locations in Allen, Texas; Thornton, Colorado; Parker, Colorado; Fishers, Indiana and Omaha, Nebraska have been announced or are under construction.
Quelle: Erstveröffentlichung dieses Artikels auf Licensing International.
