Life is Good teamed up with Kentucky Fried Chicken (KFC), to create a limited-edition capsule collection, available on KFCShop.com and lifeisgood.com. The line will unite the iconic branding of the world-famous chicken chain with Life is Good’s signature uplifting designs, all delivered on the high-quality tees and hats that have empowered optimists for 30 years.
KFC is known for bringing people together over finger lickin’ good fried chicken, which effortlessly aligns with Life is Good’s brand ethos to spark connections through life’s simple pleasures—like bonding over shared interests, spending time in nature, or savoring a delicious meal with loved ones.
“Our community loves nothing more than to share a good meal with friends,” said Life is Good president Tom Hassell, “and KFC is a great way to gather friends and family for a picnic outside. Through this partnership, Life is Good will blend our positive art and message with the KFC brand. We’re happy to work with this iconic brand and are excited to remind our customers that ‘life is finger lickin’ good.'”
The collection of premium tees and hats features Jake, Life is Good’s beloved mascot, and the KFC timeless red-and-white-striped bucket. Each will showcase five unique art styles on a range of colorways that capture the brands’ shared mission to celebrate the good. Tongue-in-cheek captions are featured on the tees, all while highlighting the iconic KFC offerings.
“KFC is all about sharing the joy of our Original Recipe® with loved ones,” said Anna Faktorovich, VP of brand management, KFC U.S. “Food is such an integral part of connecting with others and making memories, which is why we teamed up with Life is Good, a brand that’s all about enjoying life, for an exclusive ‘Life is Finger Lickin’ Good’ line.”diary of Yum!