Major Toniebox deal for adventure-comedy-fantasy Tara Duncan

Tara Duncan edition of hit children’s musical storybox to launch in France in Fall 2023

Princess Sam Consumer Products has announced that it has awarded a licence to tonies for a version of the company’s enormously popular Toniebox musical storybox themed around the animated adventure-comedy-fantasy hit Tara Duncan. A selection of Tonies – figurines of Tara and her friends that start up the Toniebox and its stories – will also be developed.

The Tara Duncan Tonie is coming to France, Belgium, Monaco, Luxembourg, Switzerland first, where it will appear at a wide range of retail outlets, including toyshops and supermarkets, from Fall of this year.

The license, one of the very first for the Tara Duncan property, follows the successful arrival of series one of Tara Duncan, developed and filmed by the Princess Sam Pictures division, in multiple territories in the past year. The series is based on the multi-million selling books by Sophie Audouin-Mamikonian.

Total sales of the series now exceed 80 countries, including such major broadcasters such as Disney Channel, Disney+ and Gulli (France), RTS (Switzerland), Rai and DeAKids (Italy), Télé-Québec and Family (Canada), ITVX (UK), Gulli Africa, MBC3 (Middle East & Africa) and Disney Channel in Latin America. More major sales are due to be announced in the coming months.

Now Head of Licensing for the Princess Sam Consumer Products divisionLaurent Taieb is bringing more than thirty years of proven operational experience in all aspects of consumer products and licensing to the Tara Duncan licensing campaign, beginning with tonies®, one of the most successful innovations in children’s toys of recent years.

The Toniebox is a musical storybox, a mini theatre for youngsters from three years old, bringing them fun audio adventures. All they have to do is put a figurine – the ‘Tonie’ – on it and kids can hear stories about over 160 characters, like Disney, Paw Patrol, Peppa Pig – and now Tara Duncan!

Imaginative stories, timeless tales, exciting adventures, sleep support or educational games... the Toniebox has something for everyone. But it’s also much more than a story box. It’s a comforting partner that accompanies children at all stages of their development, according to their needs. It helps to awaken them, stimulate their imagination, quench their thirst for learning and open a door to reading – all in a box tough enough to withstand the bumps and tumbles that childhood throws at it.

Since the company launched, it has developed over 160 different Tonies and expanded from its early markets of Germany, Austria and Switzerland to the UK, US and much of the EU.

Available in retail stores and online in Germany, Austria, Switzerland, US, United Kingdom, Ireland, France, and Hong Kong, and online in 15 European countries via Tonies webshop

- 5.1m sold Tonieboxes globally

- 63m sold Tonies globally

More than 700 different Tonies figurines in portfolio

And Tonies are an ideal fit for the exciting story of Tara Duncan an ordinary girl from Earth with extraordinary powers who discovers she is heir to the throne of the Meme empire.

She soon finds herself on OtherWorld, a magical planet where she makes new friends and tries to thwart the ambitions of the evil Magister who wants to steal her magic and conquer her new home.

First published in 2003, tens of millions of Tara Duncan books have been sold worldwide. The animated series uses state-of-the-art, 3D CGI motion capture technology, more than 170 artists recruited from the global feature film industry, and advanced innovations to deliver an experience like no other: beautiful, astonishing and fantastic but also exciting, engaging and very, very funny. It also boasts a diverse and engaging cast of characters, led by the very brave, very positive and very slightly accident-prone Tara.

Laurent Taieb says: “The Toniebox is ideal for the fun, excitement and fantasy that has made so many youngsters fans of the show and its delightful characters. We are enormously excited to be bringing Tara Duncan to this major toy brand in this major market. This is an important early deal in what we are sure will be a fast-growing licensing campaign as Tara Duncan continues to engage more and more children all over the world.”