Mattel and Disney Consumer Products Renew Multi-Year Global Licensing Agreement
Through the renewal, Mattel continues to have global licensing rights to develop and market a full range of fashion dolls, small dolls and figures.
Nick Karamanos, Senior Vice President of Entertainment Partnerships at Mattel, said: “Disney Princess and Disney Frozen capture hearts around the world, and we’re thrilled to extend our relationship. We look forward to continuing to bring Mattel’s industry-leading expertise in dolls to these timeless stories and characters through new and imaginative collections.”
Paul Gitter, Executive Vice President of Global Brand Commercialization at Disney Consumer Products, said: “Disney and Mattel share a rich legacy of bringing imagination and play to life. This renewal reflects the strength of our long-standing relationship and the enduring appeal of the Disney Princess and Frozen franchises, which continue to inspire and connect with fans around the world.”
Through the agreement, Mattel will continue to develop Disney Princess dolls based on Aladdin, Beauty and the Beast, Brave, Cinderella, The Little Mermaid, Moana, Mulan, Pocahontas, The Princess and the Frog, Sleeping Beauty, Snow White and the Seven Dwarfs, Tangled and Raya and the Last Dragon, along with the Disney Princess live action theatrical films. The agreement also includes Frozen and the upcoming Frozen 3 film.
Quelle: Erstveröffentlichung dieses Artikels auf Licensing International.
