Miraculous Corp Taps Jazwares as Global Master Toy Partner
Miraculous Corp—the joint venture between Mediawan and ZAG—today announced its new exclusive global master toy partnership with industry-leading toy company Jazwares for its Miraculous® franchise, including the worldwide phenomenon Miraculous – Tales of Ladybug & Cat Noir.
The new partnership comes as Miraculous®, one of the world’s most powerful animated franchises, enters its second decade with an ambitious slate to expand the Miraculous® universe. Season 7 of Miraculous: Tales of Ladybug and Cat Noir is in production for a 2026 launch, followed in 2027 by Miraculous: Stellar Force, the first of several planned spin-off series introducing new characters and bold new worlds. In addition, a global theatrical feature is in development, with John Cohen (Despicable Me, The Angry Birds Movie) producing and Matt Roller (Rick and Morty, Community) writing.
Under the terms of the multi-year agreement, Jazwares will develop a fully expanded toy ecosystem across action figures, fashion dolls, role play, plush, vehicles, collectibles, playsets, and seasonal items, ushering in a bold new era of Miraculous consumer products that support this extensive new content. The first product line is slated to debut at retail worldwide in Spring 2027.
“Miraculous, celebrating its 10th anniversary this year, has grown into a multigenerational global fandom driven by its empowering themes, dynamic superhero storytelling, and unmistakable Parisian style,” said Roz Nowicki, Global Head of Consumer Products at Miraculous Corp. “Jazwares has proven their exceptional ability to ignite fan culture with meaningful play, and innovate at lightning speed to build consumer franchises with staying power. Their unmatched momentum and creative energy make them the ideal partner to lead the next chapter for our franchise—its most ambitious chapter yet.”
“With an expanded slate of content coming over the next several years, we couldn’t be more excited to bring our distinctive design innovation and fan-first approach to Miraculous, one of the most beloved modern superhero brands,” said Judd Karofsky, Jazwares’ Executive Vice President of Licensing.
“At Jazwares, we create toy universes that connect deeply with audiences — from imaginative play to premium collectibles — and Miraculous provides the perfect canvas to expand that world. Fans can expect a line that celebrates everything they love: heart, fashion, fantasy, transformation, and epic adventure,” added Jeremy Padawer, Chief Brand Officer at Jazwares.
A Berkshire Hathaway company, Jazwares has emerged as a worldwide leader in toys, widely recognized for building breakout global successes. These include Squishmallows, the plush franchise sensation that has evolved into a cultural phenomenon, topping Circana’s plush sales charts and inspiring a massive global collector community.
Quelle: Erstveröffentlichung dieses Artikels auf Licensing International.
