MoEa, the pioneering sustainable sneaker brand, is proud to announce its latest collaboration with Smiley® Future Positive. This partnership celebrates optimism, sustainability, and innovation, reflecting the shared vision of both brands to create a brighter, more responsible future.
MoEa and Smiley Join Forces to Spread Optimism, One Step at a Time
Take a step back. What do we truly need in life? Close friends. Laughter. Smiles. Hugs. Nature. Long walks. Peaceful mornings. Music.
MoEa, have been reflecting deeply on essentiality and simplicity. As a brand, their mission is to transition to fuel-free, animal-free, and compostable materials while caring for the planet and all its inhabitants. They are committed to creating sneakers with the lowest possible carbon footprint—from laces to soles.
Over the past 50 years, society has set deeply destructive consumption standards, chasing trends, buying fast fashion, and believing that constant consumption defines happiness and worth. It’s time to take a step back and reconnect with what truly matters.
MoEa embraces a visionary approach, choosing to remain dreamers. The brand is committed to cultivating optimism and hope, even amid the challenges and uncertainties of today's world. Despite the news and the chaos, MoEa believes in a better future. With determination and resilience, the company continues to push for positive change. That is what truly matters—staying hopeful, moving forward, and holding on to the power of dreams.
A Sustainable Future with a Smile
This collaboration introduces three exclusive sneaker models: the limited-edition GEN1, GEN7, and GEN8. Each pair is crafted from MoEa’s finest plant-based materials—Grapeskin, Cactuskin, Appleskin, Cornskin, and Pineappleskin—blending bold design with low-impact innovation. MoEa’s commitment to sustainability merges seamlessly with Smiley’s iconic symbol of positivity, proving that style and responsibility can go hand in hand.
Ross Wilson, Chief Product Officer Fashion, expressed his enthusiasm for the partnership: “We are thrilled to see MoEa and Smiley® come together to launch a fresh, forward-thinking campaign. This collaboration embodies the spirit of Smiley Future Positive—encouraging creativity, sustainability, and optimism. We can’t wait to see this exciting partnership inspire people around the world.”
A Campaign That Inspires Action
The "One Step At A Time!" campaign is an immersive journey designed to engage and inspire consumers through:
- Encouraging individuals to share what makes them optimistic in today’s world.
- Interactive experiences where consumers can engage with sustainability experts, celebrate optimism, and participate in eco-conscious initiatives.
- Influencer & Ambassador Program: Collaborations with eco-conscious influencers, athletes, and artists who embody the spirit of the campaign.
- Limited-Edition Product Drops: Exclusive sneaker designs launched at select retailers and online, each telling a unique story of hope and change.
Join the Movement – Launching on 20th March, International Day of Happiness!
MoEa and Smiley® invite everyone to participate in the "One Step At A Time!" campaign by sharing their own reasons for optimism and supporting sustainable choices in fashion.