Paddington Takes Over FAO Schwarz in NYC for the Ultimate Family Experience
On the day that Paddington in Peru launches in the US, the world-famous FAO Schwarz toy store in New York City was transformed into a Paddington paradise, bringing the beloved bear’s latest cinematic adventure to life. As part of the grand activation, the iconic store featured a Paddington-filled ‘swing shop’ and an eye-catching movie-branded window display taking over the front and sides of the iconic building. The branded pop-up inspired by Paddington’s Peruvian roots and filled with orange trees features beautiful Paddington products from apparel and accessories to toys, plush and stationary making the perfect souvenirs for fans of all ages.
To kick off the excitement, a private “Breakfast with Paddington” event was held inside the store before it opened to the public on Saturday morning. The exclusive event welcomed family influencers and bloggers, offering them an unforgettable Paddington experience complete with Paddington-themed treats, face painting, goodie bags, and a custom photo-op with Paddington himself. A special appearance by Paddington in Peru star Emily Mortimer also added to the magic, as she posed for photos with the guests to support the activation.
Following the event, families were shuttled to an early screening of the film, capping off the perfect ‘Paddington in New York’ day. The event garnered remarkable attention, with family influencers reaching a combined audience of over 15 million followers.
The success of the event marked a heartwarming milestone in the celebration of Paddington’s new film, Paddington in Peru, which is set to hit US cinemas on February 14, 2025, developed, produced by STUDIOCANAL and distributed in the US by Sony Pictures. The film has already garnered positive reviews, with critics praising its charm and adventure.
For more information on Paddington in Peru and to stay updated on future events and activations, follow @PaddingtonBear and @PaddingtonMovie on social media.
Quelle: Erstveröffentlichung dieses Artikels auf Licensing International.
