Premium Coffee Line ELLE Café to Launch in US Sprouts Stores
Embodying a chic, global and contemporary culture, ELLE Café, the premium coffee brand that’s a licensee of the world-renowned French fashion and lifestyle global ELLE brand and its owner Lagardère Group, is expanding its reach to Sprouts Farmers Market. Later this month, shoppers of the natural food chain will be able to easily enjoy a selection of ELLE Café products that embrace the brand’s signature approach to style.
ELLE Café is an on-trend brand that is poignant and feminine, representative of the modern, stylish woman’s everyday life. It’s adorned with packaging that is inspired by the iconic ELLE logo, a distinctive and unique design signature. Meant to be displayed, it seamlessly complements everyday kitchen aesthetics. And ELLE Café’s taste is also unforgettable, made from the finest coffee beans and expertly roasted in Italy.
Launching May 1st, three of ELLE Café’s single-serve K-cup® compatible varieties will be available at nearly all of Sprouts’ 400+ locations. Products include the beloved mild-medium sweet morning Breakfast Blend, the full-bodied and complex Latin blend of French Roast, and Colombia, a signature medium roast derived from the South American country. ELLE Café is USDA organic, sourced from sustainable farms, with the coffee pods themselves also being completely recyclable.
“With roots in fashion and lifestyle, ELLE Café’s portfolio is unique, innovative and crafted with the ultimate taste for the finer things in life,” said Joseph Cohen. “ELLE Café is for those passionate about coffee, lifestyle and fashion which is why we are thrilled to partner with Sprouts and their commitment to sourcing the highest quality products throughout its stores.”
All ELLE Café products are one-of-a-kind, aligning with the global demand for responsible and ecofriendly products. To coincide with the Sprouts launch, one lucky coffee drinker will have the chance to win an unforgettable three-day to Paris which includes a stay at the four-star design hotel, Maison ELLE Paris. For more information on ELLE Café, visit www.elle–cafe.com.
Quelle: Erstveröffentlichung dieses Artikels auf Licensing International.
