Reiss and SmileyWorld® Launch Vibrant and Playful Tennis & Ibiza Inspired Fashion Collaborations for Kids

Contemporary fashion brand Reiss and globally loved lifestyle brand SmileyWorld® have come together for the first time to launch a bold, uplifting, and playful collection for kids aged 3-14. The partnership blends the premium quality, and sleek aesthetic of Reiss with SmileyWorld’s joyful energy delivering a collection that celebrates individuality, optimism, and smiles. Launching this summer, the collaboration features two edits, the Tennis Edit and the Ibiza Edit. Each is designed to spark creativity and confidence

The Tennis Edit is a fresh take on classic sportswear with 18 distinct pieces that channel the vintage tennis vibe through a modern lens. Bringing playfulness, positivity and optimism to Reiss’ premium, modern childrenswear, the collection includes polos, dresses t-shirts, shorts, sweatshirts, and jackets, combining knitted pieces statement pieces with iconic SmileyWorld touches. Perfect for the kids with that sporty style while maintaining a chic edge.

The Ibiza Edit is inspired by the carefree spirit and sun-soaked energy of Ibiza. It offers 18 pieces that radiate positivity and personality. Featuring t-shirts, swimwear, dresses, cardigans, and more, the collection is a vibrant blend of bold colour, breathable comfort, and joyful design. It captures the essence of outdoor adventure and sunlit play, encouraging kids — whether age three or fourteen — to embrace curiosity, creativity, and the simple joy of being themselves.

Polly Wilson, Head of Childrenswear at Reiss, commented, “We’re delighted to collaborate with SmileyWorld and bring together their iconic positivity and creativity with the quality, style, and modernity our customers know and love. This partnership allows us to offer a playful, uplifting twist on our childrenswear range, while staying true to the Reiss aesthetic.”.

Ross Wilson, CPO for Fashion at SmileyWorld®, said, “We’re really excited about the collection with Reiss finally launching. This collaboration showcases two different styles that maintain SmileyWorld’s playful and positive icons, with Reiss’ premium aesthetic and quality.”.