RHS and Atlantic Mats launch Recycled Rugs

Atlantic Mats, famous for designing and creating hard-wearing, washable, eco-friendly doormats, has followed the success of its Royal Horticultural Society (RHS)-licensed Bloom Collection of beautiful doormats and runners with the launch at retail of a range of three rugs – simply called Recycled Rugs.

True to their name, these are thoughtfully crafted, 160cms x 230cms recycled rugs. More specifically, they are 100 percent made from waste plastic bottles that would otherwise end up in the oceans or landfill. Soft both to touch and underfoot, they are suitable for indoor and outdoor use.

And they are also wonderful to look at. All are in fact inspired by the extensive collections available from the RHS Lindley Collections, within which the RHS holds the world’s finest collection of botanical art, containing more than 30,000 superb artworks.

For example, the photo-realistic, naturally beautiful large-scale design of the Chrysanthemum Rug is inspired by the vast array of chrysanthemum artworks held within the RHS Lindley Collections. It makes a stunning centrepiece to any indoor room or outdoor living space.

The bold and beautiful geometric design of the Antiqued Caption Rug, by contrast, is based on parterre and knot garden layouts from the RHS Lindley Collections, influential garden styles dating back to the 1600s that lend themselves wonderfully to reinterpretation in modern designs.

The Gold Rose Rug brings together soft gold and blue/grey layered leaves and flowers to create a romantic feel and is bordered on the short edges with a gentle stripe. As well as adding stylish warmth to living spaces, it would look equally beautiful in a bedroom, patio or other outdoor space.

These exclusive designs join the Bloom Collection of products made in collaboration with the RHS and launched to great acclaim at the May 2024 RHS Chelsea Flower Show – and again using designs inspired by the RHS Lindley Collections, the world’s finest collection of botanical art.

All three, like the Bloom Collection, are washable, though, as they are much bigger than the earlier range of doormats, professional laundering is advised.

This range, like the Bloom mats, is now available directly from the Atlantic Mats webshop. Additions to previous ranges – and further new products – are also planned for 2026.

The market for these rugs is a wide one. Atlantic Mats products have long enjoyed a strong market among female homeowners who have an interest in gardening and interiors. However, the products also have a strong appeal to younger consumers who are seeking out sustainable home products for smaller spaces and who appreciate design-led and decorative items.

Atlantic Mats was founded by Susan Baker, who has worked in the textile industry for over 35 years, and her husband Mark, in 2021 with the aim of developing sustainable, high-quality, durable homewares. All the mats produced by Atlantic Mats are washable and designed to last. They also dry quickly.

Susan Baker, Managing Director, Atlantic Mats, says: “We have always proudly boasted a sustainable eco-friendly element to our rugs, but this range takes the concept a stage further without in any way compromising the qualities that made previous ranges so popular: durability, easy cleaning and great looks, aided massively by the treasures of the RHS, a valued partner whose design assets have enhanced this offering.”

Cathy Snow, RHS Licensing Manager, adds: “The RHS is a strong supporter of sustainable, useful and robust homeware that home owners in general and gardeners in particular can appreciate – and this wonderful selection offers all of that. Importantly too, Atlantic Mats has, once again, brilliantly taken inspiration from our RHS Lindley Collections artwork. The result is a truly distinctive range that brings together style and sustainability quite wonderfully.”