StoryToys, a leading creator of entertaining and educational digital products for kids, and Mattel, Inc. (NASDAQ: MAT) today announced a partnership to launch the Barbie Color Creations app, a fun and engaging way for children to express themselves through art and design. Marking the first partnership between StoryToys and Mattel, the Barbie Color Creations app brings together two companies with a shared commitment to delivering high-quality, immersive, and diverse content and experiences to young fans around the globe.
Narrated by Barbie ‘Brooklyn’ Roberts, the Barbie Color Creations app showcases characters with different body sizes, skin tones, abilities, and backgrounds. The app also features an ever-expanding virtual studio filled with coloring books and design tools. With special design-themed challenges such as ‘Big City Big Dreams’ or ‘You Can Be a Video Game Programmer,’ users can customize characters and objects to create personalized looks before playing with them in exciting scenes. Players can also earn rewards to decorate their studio by completing fun and dynamic design challenges.
With a creative atmosphere, the Barbie Color Creations app is perfect for kids who love to express their creativity in new and imaginative ways. The app is regularly updated with new coloring packs and challenges, creating endless combinations of colors, fun and exploration.
“We’re thrilled to partner with Mattel and launch Barbie Color Creations, which brings the iconic Barbie franchise to life in a thrilling new way,” said Parisa Foster, CCO of StoryToys. “As a cross-generational and cultural icon representing empowerment and inclusivity, Barbie holds a special place in our hearts. We can’t wait for fans all over the world to explore the app and unlock the full potential of their creativity!”
“As one of the most recognizable brands on the planet, Barbie has brought joy to so many over the past several decades,” said Mike DeLaet, Global Head of Digital Gaming at Mattel. “In partnership with StoryToys, we are thrilled to bring to life Barbie Color Creations, compatible with iPhone, iPad and Android devices – a fun and engaging new app for kids which celebrates this iconic property through the creative medium of coloring.”
The Barbie Color Creations app is now available for download on the App Store at https://apps.apple.com/app/barbie-color-creations/id6446283992. The Google Play version will be released on June 29.