The LEGO Group delivers strong growth in 2022 and invests in the future
The LEGO Group today reported strong earnings for the full year of 2022, significantly outpacing the toy market and gaining market share. Revenue for the full year grew 17 percent to DKK 64.6 billion compared with the same period last year, including the impact of foreign currency exchange rates. The performance was driven by strong demand for the company’s portfolio, retailer partnerships both online and instore, a robust e-commerce platform and a resilient global supply chain network.
The LEGO Group CEO, Niels B. Christiansen said: “2022 was a milestone year for the LEGO Group as we celebrated our 90th anniversary. Our strong results show that the LEGO System in Play is more relevant and appealing than ever."
“I am very satisfied with our performance. We achieved double digit top line growth and landed the year beyond expectations on the back of exceptional growth last year and despite challenging market conditions. This was due to our relevant brand, a fantastic, diverse portfolio, inspiring shopping experiences and outstanding execution from our teams.”
Operating profit increased 5 percent to DKK 17.9 billion, up from DKK 17 billion in 2021. Net profit was DKK 13.8 billion, a 4 percent rise from DKK 13.3 billion compared to last year. These results were delivered despite extraordinary inflationary pressures on materials, freight and energy costs. Free cash flow was DKK 9.3 billion against DKK 12.9 billion in 2021, driven by increased capital investments in areas such as production capacity.
Strong appeal of diverse portfolio
Consumer sales grew 12 percent in 2022, achieving growth in all major market groups with especially strong performance in the Americas and Western Europe.
The company reached more children than ever before with its large and diverse portfolio. 48 percent of products were new, designed to appeal to builders of all ages, passions and interests. Some of the top themes included homegrown ranges such as LEGO® City, LEGO® Icons and LEGO® Technic™, as well as themes with intellectual property partners such as LEGO® Star Wars™ and LEGO® Harry Potter™.
Strategic initiatives driving momentum
In 2022, the LEGO Group continued to accelerate its investments in strategic initiatives, such as retail channels, product innovation, own and partners’ retail platforms instore and online, production capacity, digitalisation and sustainability.
Christiansen said: “The momentum we have seen during the past years continued in 2022. It was driven by the investments made during this time which are both paying off now and establishing a foundation for long-term, sustainable growth. We plan to accelerate investments in strategic initiatives in the coming years to build long-term relevance and growth of our brand.”
During the year, the LEGO Group opened 155 new LEGO branded stores, reaching a total number of 904 stores globally. The company also made further progress on capacity expansion projects at three of its factories, broke ground on a new carbon-neutral run factory in Binh Duong, Vietnam, and announced plans to build a carbon-neutral run factory in Richmond, VA, USA to meet future demand in the Americas. It also accelerated investments in its digital transformation across the business which delivered wide-ranging benefits including improved online experiences for shoppers and partners and expanded building experiences for consumers.
The company expects single digit revenue growth in 2023, ahead of the global toy market and will continue to accelerate investments in strategic initiatives.
Creating positive impact for future generations
In 2022, the LEGO Group continued work to make its business and products more sustainable. The company began to transition to paper-based bags in LEGO boxes, putting it on track to make all its packaging from more sustainable sources by the end of 2025. In its factories, it continued to invest in reducing waste, operating more energy efficiently and expanding production and use of solar energy.
The LEGO Group is committed to improve representation and remove gender stereotypes in its portfolio and marketing activity. Over the past year, the company introduced differently abled characters into its LEGO sets and the LEGO Friends range was reimagined to celebrate the diversity and optimism of today’s children.
The company’s social responsibility efforts saw it reach more than 9.8 million children and families in need via Learning through Play programmes in local communities with partners, such as Save the Children and UNICEF.
Christiansen said: “We are grateful that our financial momentum makes it possible to continue to support children in need and bring more Learning through Play opportunities to children everywhere.”