The event opened with Jakki Brown, md at Max Publishing (which owns and organises The Licensing Awards), welcoming the assembled guests, saying: “While not disputing that it has been a very tricky and challenging year for you all, tonight really is a celebration of the resilience, engagement and innovation of our licensing industry.
“Testament to this, we have the highest attendance here tonight since pre-Covid, received the highest number of entries to The Licensing Awards since pre-Covid and the future is bright as we had more contenders than ever before for the UK Rising Star award which we organise in conjunction with Licensing International.
“This is the largest awards event in the world for licensing and that’s down to you lot. The UK licensing industry really is extraordinarily wonderful.”
The awards were more than ably hosted by author, podcaster and media entrepreneur, Cally Beaton, with the evening coming to an emotional close with Caroline Mickler being honoured with this year’s Honorary Achievement.
The awards were once again backed by Brand Licensing Europe as headline sponsor and also supported by industry trade body, Licensing International.
The winners of The Licensing Awards 2025 are:
UK Rising Star Ben Townsend, Licensing Approvals Coordinator, Aardman
Best Retailer of Preschool Licensed Products (age group 0-5) Tesco
Best Retailer of Kids’ Licensed Products (age group 5-16) Primark
Best Retailer of Adult Licensed Products HMV
The Radar Award MINISO
Best Overseas Retailer H&M
Best Licensed Retail Marketing Initiative Mummy Pig Gender Reveal Campaign with Peppa Pig Battersea Store
Best Licensed Promotions Campaign BFG BIG Christmas Campaign for Sainsbury’s from Born Licensing and The Roald Dahl Story Company
Best Licensed Live Event The Paddington Bear Experience at South Bank, London from The Path Entertainment Group
Best Licensed Health and Beauty Range Wicked Bath & Body Collection from LUSH
Best Licensed Preschool Apparel or Accessories Range (0-5) Hello Kitty and Friends Collection from H&M
Best Licensed Children’s Apparel or Accessories Range Stranger Things Collection from Clarks
Best Licensed Adult Apparel or Accessories Range Miffy Collection from Cambridge Satchel
Best Licensed Dress-Up or Partyware Range Pokémon Dress-Up Collection from Disguise
Best Licensed Written, Listening or Learning Range Bluey Ladybird Publishing Range from Penguin Random House
Best Licensed Paper Products or Stationery Range Peanuts Stationery Collection from Anya Hindmarch
Best Licensed Giftware, Home Décor, Tableware or Housewares Range Disney Home and Sanderson Collection from H&M Home
Best Licensed Food or Drink Range Wallace & Gromit Tyrrells Wensleydale and Cranberry Crisps from KP Snacks
The Innovation Award SpongeBob SquarePants Adaptive Clothing Range for Character.com from Fashion UK
Best Sustainable Licensed Product Wallace & Gromit Vengeance Most Fowl Store from Teemill
Best Preschool Licensed Property (0-5) Bluey
Best Children’s or Tween Licensed Property (5-12) Lilo & Stitch
Best Teen or Adult Licensed Property Hello Kitty and Friends
Best Gaming Licensed Property Minecraft
Best Film Licensed Property Wicked
Best Music or Celebrity Licensed Property The Rolling Stones
Best Sports Licensed Property Liverpool Football Club
The Classic Licensed Property Award Peanuts
What Kids Love CoComelon
Honorary Achievement Caroline Mickler
Quelle: Erstveröffentlichung dieses Artikels auf Licensing International.
https://licensinginternational.org
