The Smiley Company is thrilled to share some exciting news that will surely bring a smile to everyone's faces as the summer collections arrive. Let's explore the wonderful world of The Smiley Company together!
Kicking off the sports season is a new launch as part of the Smiley Future Positive program. The Smiley Company is swinging into summer with an all-teens-themed collection for adults, featuring styles for men and boys in collaboration with Jules. Wear a smile with #TOGETHERBAND × SMILEY® ORIGINALS from Bottletop and highlight the need for change.
Sticking with the sports theme, enjoy football-themed sportswear with Warrix in Thailand. Tee off in style with new graphic golf tees from Pull & Bear.
Celebrate Pride with a vibrant women's underwear collection with Adore Me. Samii Ryan continues to celebrate Smiley as part of their capsule collections just in time for summer, alongside a colorful range of unisex apparel and accessories with Peace Collective.
The market continues to expand with unisex adult collections. Comfort meets style with SmileyWorld unisex tops & sleepwear in collaboration with Movies.
The Smiley Company is also expanding its kids' ranges with boutique girls' clothing from Mia Belle Girls. Dive into playful designs with SmileyWorld swimwear from ZARA Kids. C&A Kids have launched trendy and fun SmileyWorld boys' t-shirts. H&M expands the vibrant selection of kids' clothing. Celebrate the fun and excitement of childhood fashion with Reserved Kids.
Smiley is putting a smile on kids' faces with vibrant health and beauty products by Take Care Beauty.
The Smiley Fashion Store expansion into China is another exciting development. Look forward to exciting launches with partners in China, spearheaded by long-term partner FIPO.
Discover the new ranges for SmileyWorld with Todamoda's accessories and stationery collection. Brighten tech with HiShield. The Smiley Company is also launching a second collection with Märklin and offering stylish dining experiences with Haden appliances.
As support for partners continues, keep an eye out for bespoke We Are All Original campaigns featuring the latest talents, Becky Hill and Roger Sanchez.
Additionally, The Smiley Company would like to share some updates from Smiley Movement, spreading the news of various charitable organizations.