The Wiggles Continue to Expand Merchandise & Licensing Program with Key Partnerships and Team Announcements
The Wiggles, one of the world’s most iconic and beloved children’s entertainment groups, are excited to announce major developments in their merchandise and licensing program driven by significant growth in audience reach. Following a strong upturn in business performance, including new strategic partnerships and internal team advancements, the group continues to build momentum across Australia and global markets.
Led by Antonios Arseniou and Callum Hendry Hodsdon, The Wiggles’ touring merchandise division has undergone a significant transformation over the last 18 months. The group now oversees the complete design and sourcing process for tour products, with rapid plans to expand availability through retail partners, making it easier than ever for fans to access official Wiggles merchandise.
In recognition of their exceptional leadership and the growing international scope of the business, Antonios Arseniou has been appointed Global President of Toys and Merchandise, and Callum Hendry Hodsdon has stepped into the role of Vice President of Toys and Merchandise.“We’re thrilled with the growth of our Wiggles merchandise program,” said Antonios Arseniou. “The Wiggles’ enduring appeal continues to resonate globally, and we’re excited to bring the magic to even more families around the world.”
The brand’s licensing footprint is also expanding, with standout collaborations with leading Australian brands including Kmart, Bonds, Adairs, and Culture Kings, highlighting The Wiggles’ versatility across diverse product categories. The group will continue their long-standing partnership with Haven Licensing, who will represent The Wiggles across all licensing categories as global expansion efforts continue.
To support this growth, The Wiggles are also evolving their internal structure with several key appointments, Nick Webb’s role has evolved from Special Projects Manager into Producer and Audience Engagement Manager, reflecting his expanding contributions across music, video production, and audience outreach. Trysha Ramos joins the team, reporting into Nick Webb, to lead the group’s digital platforms including YouTube, social media, and the official website - driving strategic content production and marketing initiatives.
Gavin Entwistle has joined as Finance Officer, bringing extensive experience in finance operations and process management. Gavin will report to Jill Lloyd and will play a critical role in supporting sustainable growth and financial strategy.
Luke O’Neill, CEO of The Wiggles, comments, “As we continue to grow, we remain focused on building a high calibre team and structure that align with our creative vision and operational goals, while staying true to our mission to entertain and educate children around the globe.”