Smiles, please! The new SmileyWorld® | THOMAS SABO collection brings bright colours, playful designs and lots of good humour to the Charm Club. The new, detailed SmileyWorld® charms with delicate eyelets can be easily combined on bracelets and necklaces – opening up completely new possibilities to showcase your own style with a twinkle in your eye.
The unique icons of SmileyWorld® have been reinterpreted under the motto “CHARM UP YOUR LIFE – AND DO IT WITH A SMILE”: From loving smiling faces and cheeky statements to heartfelt lucky charms – each charm is a mood booster to wear and give as a gift. Crafted from high-quality recycled 925 silver, partly enhanced with enamel and zirconia stones, the designs reflect contemporary emotions – from "Be Happy" to "Stay Cool", in line with the values of SmileyWorld® and true emotional expression.
Charm Club Connect stands for next-level customisation and flexible combinability. The new SmileyWorld® charms with eyelets can be easily integrated into individual looks – perfect for creative, trend-conscious jewellery fans.
Janet Martin, Chief Product Officer – Lifestyle Consumer Products at SmileyWorld®, said: “We’re delighted to be working with THOMAS SABO on this new Charm Club collection. SmileyWorld is all about emotional expression and the beauty of these new charms is that they allow wearers to choose charms that match their mood and showcase their emotions outwardly.”
The SmileyWorld® collection will be available from 17 July 2025 in THOMAS SABO stores worldwide, in the online shop at www.thomassabo.com and in selected specialist retailers and will be accompanied by digital campaigns and social media activations.
