Tom and Jerry at 85: WBD Keeps the Chase Current with New Anime-Style Shorts, On-Trend Partners and Fashion Cred

Tom and Jerry turned 85 this year, and Warner Bros. Discovery Global Consumer Products (WBDGCP) is marking the milestone with a year-long celebration that keeps the world’s most famous cat-and-mouse duo firmly in the cultural spotlight.The strategy is simple: elevate Tom and Jerry with different audiences by partnering with on-trend partners that speak to how people shop, dress, watch and play now.A major highlight in the anniversary year programme is Tom and Jerry Gokko - a fresh kawaii, anime-inspired short-form YouTube series. Launched in July 2025, it has so far taken the world by storm with over 70M views across all platforms (YouTube, TikTok, Instagram, X, Facebook) and related posts on @WBStyle outperforming other content by 78% in June and July. To build on this momentum, WBDGCP also debuted a Tom and Jerry Gokko TikTok filter, which is quickly gaining traction as fans share their own playful chase moments across social media.

Brand new Tom and Jerry Gokko lines are launching soon at key retailers, including a collection from ASDA Home in the first half of 2026 in the UK. A dedicated style guide is also available to partners now.

“Bringing a kawaii spin to Tom and Jerry through Gokko is a timely way to refresh the aesthetics and tone of the brand without compromising its core DNA,” says Johanne Broadfield, Group Vice President Warner Bros. Discovery Global Consumer Products, EMEA, Regional Franchise Management and Marketing, and Regional Category Management.

At retail across EMEA, Tom and Jerry have a strong cross-category presence with partners embracing the challenge of refreshing Tom and Jerry for the audiences of today. Affordable, display-ready collectables have proved to be cap nip for pocket money purchasers and adult collectors. Likewise, nostalgia continues to drive licensed fashion with evergreen IP outperforming in a cautious retail climate. Licensing partnerships with the likes of Converse are engaging Millennial and Gen-Z shoppers who crave throwback culture made modern.

“Classic brands never go out of style, but they do evolve,” continues Jo Broadfield. “Tom and Jerry at 85 proves that timeless storytelling paired with modern partners keeps the chase as fun - and fashionable - as ever.”