Universal Products and Experiences at BLE 2025
Universal Products and Experiences (UP&E) returns to Brand Licensing Europe 2025 with a dynamic line-up of global franchises and blockbuster films, unlocking fresh opportunities across fashion, toys, publishing and more. With stories that resonate across generations, UP&E truly has something for every fan - from preschoolers and families to kidults, millennials, and collectors.
Wicked: For Good, the epic conclusion to the global sensation that became the most successful Broadway film adaptation of all-time, debuts in November 2025 with an even bigger, more electrifying, culture-defining campaign.
Following a teaser announcement that sparked over 193 million views in just 24 hours, everyone’s favourite ogre returns in 2027 as DreamWorks Animation’s Shrek 5 is set to reignite the box office.
Also from DreamWorks Animation, Gabby’s Dollhouse continues to celebrate the magic of play with its first-ever cinematic adventure, Gabby’s Dollhouse: The Movie debuting in theaters in September 2025. With Netflix content secured through 2028, a live touring stage show and theme park activations worldwide, the brand continues to expand at a record pace.
Meanwhile, the How to Train Your Dragon live-action franchise soars ahead with a second film landing in 2027.
Following a major box-office milestone marking the first animated franchise to cross $5 billion worldwide, Illumination’s Despicable Me’s newest release, Minions 3 will debut in theaters in July 2026. Additionally, fans can get ready to power up for Nintendo and Illumination’s new animated film based on the world of Super Mario Bros. The latest instalment to the highest-grossing video game adaptation of all time arrives in theaters in April 2026.
Following the global box office triumph of Jurassic World: Rebirth - one of only three studio films to surpass $800 million worldwide - the legendary franchise continues its evergreen momentum into 2026 and beyond. Upcoming highlights include the launch of the highly anticipated Jurassic Park: Survival video game and Season 4 of Jurassic World: Chaos Theory.
UP&E’s vault properties and anniversaries showcase the power of NBCUniversal’s legacy and its continual impact on culture today. In 2026, UP&E will celebrate the 25th anniversary of The Fast and Furious as well as our legendary Universal Monsters including the 95th anniversaries of both Frankenstein and Dracula.
Visit UP&E at Stand A171 to explore licensing partnerships across these world-class properties.