Warner Bros. Discovery Global Consumer Products at Brand Licensing Europe 2024
Warner Bros. Discovery Global Consumer Products is returning to Brand Licensing Europe 2024 (BLE) with a show stopping slate of world class entertainment content.
DC and its iconic Super Heroes and Super-Villains continue to draw in millions. Fans are looking ahead to the highly anticipated film Superman, from DC Studios co-head, Writer/Director James Gunn, debuting in theatres worldwide in July 2025. Batman continues to take a starring role, with licensees and retailers underway on exciting programs celebrating the Caped Crusader’s 85th anniversary year, and momentum building for the pre-school spinoff Batwheels, which is accelerating across EMEA.
Almost 30 years after the first book released and 25 years after the first film hit the big screen, the unique alchemy of Harry Potter continues to enchant fans of all ages, with WBD continuing to drive fan engagement through content innovation. From the exciting new television baking competition Harry Potter: Wizards of Baking airing later this year, through to a huge variety of wildly popular themed experiences and seasonal events taking place all over the world, and of course the much-anticipated forthcoming HBO original TV show, revealed to be a faithful adaptation of the books and expected to hit screens in 2026. The magic continues to resonate with audiences at home too with 11 blockbuster movies and 1,588 minutes of magical content regularly taking top position on Netflix in the UK, and on Max across EMEA.
Ahead of its 25th anniversary, The Lord of the Rings franchise is entering a new chapter with the release of the first-ever anime feature based on the Tolkien universe, The Lord of the Rings: The War of the Rohirrim, in theatres only in December 2024, together with the news that a brand new theatrical release The Hunt for Gollum is coming to the big screen. Appetites for this epic franchise continue to be strong and these new releases will drive momentum and invigorate fan passion.
Looney Tunes continues to cement itself into pop culture raising the pulses of partners keen to explore the franchise’s unique affinity with sport and the vast potential of WBD’s Eurosport platform. WBDGCP has collaborated with the International Olympic Committee (IOC) for consumer products programs featuring the beloved Looney Tunes characters with product rolling out now through 2028. Additionally, WBDGCP has partnered with National Olympic Committees (NOCs) from eight countries including the Italy, Poland, Spain, United States of America, Australia, New Zealand, and Mexico to create country specific Olympic Team X Looney Tunes merchandise, plus Paralympic Team X Looney Tunes merchandise for the United States and Brazil.
WBD will also be embracing its incredible archive with a strategic focus on the iconic Beetlejuice and the creation of a perennial consumer products moment for the beloved brand, in anticipation of the long-awaited sequel, Beetlejuice Beetlejuice, only in theatres this September. New items for Beetlejuice Beetlejuice will continue to drop through the film’s release bringing the Afterlife’s favorite Bio-exorcist to fans everywhere for fall and holiday shopping. The development of horror as a genre is also a priority with franchises including IT, and The Conjuring Universe, each releasing thrilling new content for 2025 with Welcome to Derry and The Conjuring: Last Rites, proving to be hugely popular with millennials year long and no longer an opportunity confined to Halloween.
Brand new TV event moments including the highly anticipated third season of The White Lotus, due to air in early 2025, create opportunities for luxury licensing, allowing consumers to commemorate their latest visit to the resort and spa with high end brand inspired products. Nostalgia remains a big hit with audiences, with films like eighties cult classic Gremlins delivering classic movie magic, memorable characters and iconic lines – offering significant opportunities spanning multiple categories, from high end, to cute and collectable.
Visit Warner Bros. Discovery at Stand #B121.