Warner Bros. Discovery Global Consumer Products at Brand Licensing Europe 2025
Warner Bros. Discovery Global Consumer Products (WBDGCP) returns to Brand Licensing Europe 2025 with a bold multi-year strategic plan to unlock the full value of its iconic entertainment portfolio.
From blockbuster franchises and upcoming theatrical releases like Wuthering Heights and Practical Magic 2, to beloved classics and nostalgic animation, WBDGCP is driving sustained commercial growth. Licensees and retailers can expect a rich pipeline of compelling storytelling, deep fan engagement, and innovative brand experiences that extend far beyond the screen.
From DC Studios, in association with Warner Bros. Television, Peacemaker returned on HBO Max for an eight-episode, second season on 21 August. Upcoming releases from DC Studios include Supergirl (June 2026), Clayface (2026), and the live-action TV series Lanterns (2026), from HBO in association with DC Studios and Warner Bros. Television.
The ever popular Batman also continues to take centre stage, with licensee and retail activity building for the highly anticipated second season of Warner Bros. Animation’s Batman: Caped Crusader, on Prime Video. Meanwhile, momentum builds in the preschool space as DC and Warner Bros. Animation’s Batwheels continues to gain traction across EMEA, following the third season being greenlit in late 2024.
Harry Potter
The 25th anniversary of the release of Harry Potter and the Philosopher’s Stone, the first film from the record breaking movie franchise and global entertainment phenomenon, will be celebrated across all business divisions throughout 2026.
Fans worldwide can engage through curated anniversary products, global theatrical re-releases, and year-round celebrations, including Butterbeer Season (March–May), Harry Potter’s Birthday (July), the beloved Back to Hogwarts celebrations (August–September), and Christmas in the wizarding world - allowing fans to engage over the festive period.
There are a host of plans in store which are perfectly placed to engage and excite the fandom ahead of the much-anticipated HBO Original TV show, in association with Brontë Film and TV and Warner Bros. Television, which will hit screens in 2027 and is currently in production at Warner Bros. Studios Leavesden.
The Lord of the Rings
Based on the revered The Lord of the Rings and The Hobbit books by J.R.R. Tolkien, New Line Cinema’s epic six-film series directed by Peter Jackson has been embraced by generations of fans, earning $6 billion at the global box office and 17 Academy Awards, becoming the most awarded series in cinematic history.
In 2026, the Lord of the Rings franchise marks its 25th anniversary, building momentum toward the 2027 theatrical release of Lord of The Rings: The Hunt for Gollum.
Audience enthusiasm for this epic saga remains high. WBDGCP will celebrate the milestone through year-round activations, while continuing to fuel passion for Middle-earth through this highly anticipated release and additional films in development.
Animation
Innovative adaptations of classic animation properties will take centre stage at BLE, including GOKKO x Tom and Jerry - a kawaii style reinterpretation of WB’s classic characters, which was launched globally to critical appeal in July 2025 during the iconic duo’s 85th Anniversary year. GOKKO saw incredible popularity across the global community, resonating especially strongly with fans across the APAC region. This exciting new interpretation of everyone’s favourite cat and mouse duo is supported by a brand new Consumer Products programme that is heroed in lifestyle and plush.
Looney Tunes continues to cement itself into pop culture as the franchise expands on its partnership with the International Olympic Committee (IOC). In 2026, the beloved characters will once again cheer on the athletes and entertain fans during the Milano Cortina Winter Olympic Games – a milestone year that also marks the 30th Anniversary of Space Jam. Brand new Scooby-Doo content has also been confirmed for 2027.
Warner Bros. Pictures Animation has also been underway developing new feature length animated movies under WBA President, Bill Damaschke, promising an exciting slate, with the highly anticipated Bad Fairies (July 2027) - a darkly whimsical musical twist on fairy lore which is set in contemporary London, which promises to be a vibrant and unforgettable story, and Margie Claus (November 2027), a comedic heart-warming holiday adventure starring the indomitable Melissa McCarthy. And… there’s more to come!
Horror
The development of horror as a genre continues to be a priority for WBD, including brand new TV event moments, including The Conjuring: Last Rites and IT: Welcome to Derry, both of which will be coming out later this year
Visit Warner Bros. Discovery at Stand #B121.