Nach Aktivierungen in großen Kaufhäusern und Einkaufszentren auf der ganzen Welt wird das 50-jährige Jubiläum von Smiley in Brasilien bei Shopping Cidade Jardim, Shops Jardins und in seinen sozialen Netzwerken stilvoll gefeiert. Kuratiert und entwickelt wurde die vielfältige Produktvielfalt von Sarah Andelman…
Initially trademarked 50 years ago by French journalist Franklin Loufrani, Smiley is one of the most recognisable icons in graphic design. With a cultural influence ranging from Talking Heads to Nirvana, Acid House to DC Comics, Banksy to Murakami, Smiley has grown to become an international lifestyle brand with …
Smiley is proud to present a new streetwear collaboration together with the fashion giant H&M. As a youthful symbol of defiant optimism, the campaign feels upbeat and vibrant with highlights from the '90s. The collection is infused with full on retro vibes, designed for both Men and Women …
Smiley announces 2023 “Future Positive” campaign part of the business’s long-term strategy putting the planet and its inhabitants at the forefront for a sustainable future…
The Smiley Company hat ein fantastisches Aktivierungsprogramm, Erfahrungen, die Smileys 50-jähriges Erbe aufgreifen und Partnern einzigartige Möglichkeiten bieten, sich einzubringen und die Welt kreativer und positiver zu gestalten. Dies umfasst: - Limitierte Auflage der Markenidentität mit …
Smileys Markenmission war es immer, die Welt glücklicher zu machen, und wir wissen aus wissenschaftlicher Forschung, dass die Erziehung zu emotionaler Intelligenz bei Menschen einen großen Beitrag dazu leisten wird. SmileyWorld setzt seit Jahrzehnten auf eine EQ-Nachricht, und während der gesamte …
Michaela Fass, SVP Fashion at The Smiley Company said, “It’s in these times that the colour pink is particularly symbolic, embodying the spirit of universal love for yourself and others, which is something the world needs right now more than ever. By partnering with Smiley – Bershka have created a capsule …
British menswear brand Luke 1977 has debuted a collaboration with Smiley for Summer 2020 with a percentage of profits going towards youth suicide prevention charity Papyrus. The capsule line blends the lifestyle and musical heritage of both brands to create an effortlessly cool range of T-shirts …
To celebrate World Emoji Day and the launch of an exciting new beauty collaboration between Ciaté London and SmileyWorld, eye-catching images were projected onto the House of Commons last night, to spread an uplifting message of positivity and self-expression for these times …
The upbeat Summer drop celebrates getting back together with friends after months stuck at home during the lockdown. Jennyfer, the leading French ‘on-demand’ retailer, is bucking the trend on the high street. Rather than re-opening their 300 stores post lockdown with a sale, they have launched an …
Smiley-Halves will allow consumers to ‘Collect & Connect’ from Smiley’s iconic emoticons, with 22 variations in the first phase of this new children’s fidget toy. These include six coloured editions of varying rarity and the Limited Edition “Legendary“ glow in the dark versions that add to the collectability …
Paula’s in Ibiza, a boutique that became synonymous in the 1970s as an international hub for the hippie lifestyle and its signature floral garments – provides the backdrop to a new partnership between luxury Spanish fashion house Loewe and Smiley to signify better times ahead …