The Smiley philosophy lives on nearly half a century after its creation, as Pull&Bear spreads good news and positive vibes through latest hit collection and integrated campaign that goes viral. Pull&Bear and Smiley – a philosophy based on positivity and urban spirit – have combined their talents to create …
As retail stores around the world start reopening their doors post Covid-19 lockdown, Celio launched a timely campaign to celebrate positivity. By pairing a trending men’s capsule line, with an uplifting campaign at retail that is raising vital funds for a leading charity – Celio and Smiley have created a campaign …
United We Stream the new streaming platform broadcasting home-grown Manchester art, music and culture to audiences around the world during the global pandemic, has teamed up with Smiley and Plan B agency to drop an exclusive limited edition hoodie and tee shirt available exclusively through …
With mental health under the spotlight globally this week, Smiley and Desert Dreamer have joined forces to launch a capsule that aims to normalise conversations around mental health. The limited-edition “Peace of Mind” collection — a capsule of four styles featuring designs aimed at raising …
Michaela Fass, SVP of Smiley’s fashion division, says, “Lyfcycle specialises in sustainable garment sourcing and has developed a new technology that allows them to recycle and re-use all waste fabric from production. With Smiley’s authentic position at the forefront of peace, protest, and activism …
The first series of The Smileys collectibles series will launch with Team Moods. The new Smileys are here!...and boy, are they moody! There are happy Smileys, sad Smileys, silly, crazy, and bad Smileys to collect, along with new and exclusive accessories to create your Smiley characters. Mix & Match to …
The Smiley Company is pleased to announce a new upscale handbag collaboration with leading German-based luxury fashion designer Steffen Schraut. Schraut has gained a growing international reputation for his clean-cut designs that exude feminine appeal and embody a sophisticated yet …
In a new deal brokered by The Smiley Company, master licensee for the world-famous Rubik’s Cube, Rubik’s will team up with Spin Master Corp.’s Perplexus Puzzle brand to create a new twist on one of the world’s best-selling toys. Together they will develop a co-branded Rubik's x Perplexus range, which …
Licensed clothing specialist, Poetic Brands, has again partnered with ASOS, the destination fashion retailer for young adults, for a new collection of clothing and accessories featuring the much loved and globally recognised Smiley brand. The Reclaimed Vintage line includes strikingly designed sweatshirts, joggers …
With more than 2.5 billion gamers across the world, spending more than an estimated $152 billion on games in 2019, the video gaming market is growing at nearly 10% annually, creating enormous opportunities for brands and retailers to extend their products into a wide range of categories …
The new launch brings together two world-famous heritage brands for an integrated Autumn/Winter 2019 campaign that delivers a lifestyle-driven collection for girls and boys packed full of attitude. The new collection features sweatshirts, tees, knits, denim jackets, leggings, and dresses in a range …
UHU, a worldwide leading glue brand, teams up with SmileyWorld on a new promotion, that sees a selection of the most famous Smileys used on the packaging of a UHU stic limited-edition, featuring a special glow-in-the-dark effect on the labels of each glue stick. The new partnership helps kids …