Celebrating each brand's history within music sub-cultures and their influence on the global party scenes to create a collection that utilizes traditional bold colourways synonymous with decades of youth culture. The collection demonstrates the colourful flair and track-ready tailoring of ellesse heritage …
The Rabbids, that mysterious breed of Playful, and unpredictable creatures, have joined up with Smileys to wreak havoc in a unique collaboration that launched at BLE. This exclusive no-holds-barred style guides, which has been developed in-house at Smiley Studio, see both sets of characters spoofing …
Smiley is pleased to announce a special collaboration with Eastpak, the global explorer brand famed for its innovative solutions for urban mobility. The partnership will see 3 Eastpak X Smiley streetwear themed graphics launch across a collection of backpacks, mini bags, and wheeled luggage …
Rubik’s Brand Ltd. has partnered with Puma for a brand new Fall 2019 clothing collection. This collaboration brings together the iconic playfulness of a Rubik’s Cube, and the sport-meets-street style of Puma. Set to debut this Fall, this colorful and stylish collaboration will bring together the best of both …
Smiley teamed up with DB Berdan, the young London based hyper streetwear brand, for an exciting collaboration that debuted on the catwalk on Tuesday 17th September. The designers showcased their SS20 collection in conjunction with The British Fashion Council On Schedule at 180 The Strand …
Loufrani is widely credited for his significant contribution in the creation of emojis and their evolution to the global communications phenomenon they are today. He was the first person to put a Smiley on a cellphone with Alcatel in 1996 and the 23 years since no less than 6 billion emojis are sent daily on …
With the licensing industry continuing to place emphasis on the value of upscale fashion collaborations, The Smiley Company keeps on trail-blazing the space, with many leading brands turning to Smiley to leverage its counter culture iconicity, creative values and positive marketing message. Among the 11 licensees showing Spring 2020 Smiley collections amongst Magic, Agenda …
Lee Jeans x Smiley brings eye-catching, urban designs to the market in a cool, fun and fresh collection for denim enthusiasts. This 30 piece workwear themed collection pays homage to 130 years of Lee Jeans and is comprised of t-shirts, hoodies, jackets and overalls. It also features Lee’s signature denim and …
On July 17th 2019 the world celebrates World Emoji Day and this landmark is recognition of the influence and revolutionary power of Smileys and emojis. However very little is known about the early origins of these, it started in 1997 when Nicolas Loufrani, son of the creator of the first Smiley, saw the …
As Smiley continues to find ways to engage with Gen-Z, the brand announces a new deal with de-Kryptic, who will create a range of Augmented Reality apparel & accessories under the SmileyWorld brand. The range, which launches at retail later this year, features pioneering technology that brings …
The Smiley Company, master licensee for the world-famous Rubik’s Cube, are pleased to announce a new deal for SmileyWorld branded Rubik’s toys to feature in a McDonald’s Happy Meal promotion. The promotion will launch this April in McDonald's restaurants across France…
Smiley is excited to announce a special collaboration with Chinatown Market, the streetwear brand of the moment, featuring graphic inspired Smiley x Chinatown Market T-shirts, trendy packable sling bags and a Smiley basketball, previewed at PUMA’s exclusive basketball pop-up event during this …