Blue, small, and standing only three apples high, the Smurfs value team spirit and loyalty. They might be hard to tell apart at first, however, each Smurf has his or her own particularity. The little blue characters created by Peyo in 1958 have been entertaining kids and families for generations. Last year, the …
Fanatics, a leading global digital sports platform, has completed the acquisition of Topps trading cards, the preeminent licensed trading card brand that has serviced collectors, fans, and retailers for more than 70 years. The acquisition of Topps’ sports & entertainment division includes all parts of its iconic …
Renowned Italian sportswear brand Kappa and Ubisoft, developer and publisher of the video game Tom Clancy’s Rainbow Six Siege, are delighted to announce the launch of a compelling capsule collection for winter 2021-2022. The agreement was brokered by Ubisoft’s licensing agency IMG …
Mattel, Inc. announces the launch of a dynamic, unprecedented partnership between the Barbie brand and French luxury fashion label, Balmain. Developed as a celebration of both Barbie and Balmain’s combined impact on fashion and greater culture, the two brands are launching a new global ready-to-wear …
Nach dem großartigen Erfolg im vergangenen Jahr mit unzähligen, kreativen Bewerbungen, heißt es bei der Micky Maus auch in diesem Jahr wieder: Kinder an die Macht! Egmont Ehapa Media sucht eine/n Junior-Chefredakteur/in, die bzw. der die Micky Maus ganz nach den eigenen Wünschen gestaltet …
Together with Prada we are returning to introduce a new chapter of our ongoing collaborative partnership – blending Prada’s expert craftsmanship with our lineage of sportswear innovation. Today, both brands are pursuing shared commitments to crucial sustainability goals while celebrating two timeless …
Mit dem „Creative House” etabliert die Seven.One Entertainment Group eine neue Business-Unit innerhalb ihrer Vermarktungsorganisation, die wie eine Full-Service-Agentur fungiert. Das „Creative House“ deckt mit ihrem ganzheitlichen Leistungsangebot den gesamten Prozess von Markenberatung über …
Perpetuating the dialogue initiated between Kim Jones and Kenny Scharf* for the Dior Fall 2021 men’s show, the House is unveiling, via a licensing agent Artestar, an exclusive capsule for the Lunar New Year. In tribute to the Chinese zodiac sign to be celebrated in 2022 – the Water Tiger – the …
JAKKS Pacific, Inc. today announced a partnership with Sega of America, Inc. for the upcoming animated Sonic the Hedgehog series, Sonic Prime, maintaining JAKKS as one of the franchise’s global merchandise partners. Under this partnership, JAKKS will produce action figures, playsets, vehicles, plush and …
Brainbase, the venture-backed company helping licensing teams optimize their partnerships from contract to revenue, and Nissan Motor Corporation, one of the world’s most innovative and largest, global full-line vehicle manufacturers, today announced a partnership whereby Nissan will unify their global …
Minecraft zählt zu den erfolgreichsten Computerspielen aller Zeiten. Aktuell spielen das markante, 2009 veröffentlichte Game mit den virtuellen Bauklötzen monatlich bis zu 140 Millionen Menschen weltweit. Bereits seit 2012 hat passenderweise die LEGO Gruppe eine begleitende Spielwelt im Programm …
Auch im kommenden Jahr ruht sich die Walt Disney Company nicht auf ihren Erfolgen aus und wird die Fans mit vielen neuen, spannenden Inhalten, noch unbekannten Helden und Heldinnen sowie tollen Produkt-Neuheiten überraschen. Marc Becker-Floris, General Manager für Disney Consumer …