Kangaru Hops Into Licensing With Alita’s Brand Bar
23.11.2020BRANDORA Redaktion
Kangaru LLC, maker of innovative toys and stationery, and Alita’s Brand Bar, brand building agency, have aligned to build a best-in-class global licensing program.
Development is now underway as Kangaru Brands expands its merchandise offerings for 2021-2022. Newly themed toy and stationery programs include sweets and snacks, sports, consumer products and kid’s entertainment. Kangaru owns thirty globally distributed brands including Scentimals®, Scenticorns®, Furzerts®, Twixie® and Shmellos®. Kangaru is ready to embark into the world of licensed brands.
“Our licensing strategy adapts well-known brands into a variety of our product categories. Strong IP has tremendous value to us. We have our core in stationery, arts, activity and plush and we have the ability to manufacture almost anything,” said Joe DiPalma, CEO and Founder, Kangaru. “Kids o
Lizenzbranche