„Die WDR mediagroup vermarktet die Maus seit rund 25 Jahren. Wir machen die Marke damit für alle Konsumenten und Zuschauer*innen auch jenseits des Bewegtbilds erlebbar“, erläutert Michael Loeb, Geschäftsführer der WDR mediagroup GmbH. „Auf diese Weise generieren wir zusätzliche …
ViacomCBS Consumer Products and Benetton Group have signed a global license agreement, valid from 2021 until the end of 2022, for the design, production and distribution of a first ever Garfield collection for the Undercolors of Benetton brand, based on the iconic feline …
Following the huge success of Mad Beauty’s original Disney Mickey & Minnie range over the last few years it was time to update & bring in some new exciting & different on trend products. This new collection created from the imagination of Mad’s Creative Director Julia Cash, who feels now more than …
Art Ask Agency are pleased to announce the latest news on the Brandalised™ licensing program, in partnership with UK licensee Park Agencies. Across nearly 1000 stores in Poland, Russia, Slovakia, Ukraine, Belarus and online the Brandalised collection was launched this week at Polish fashion retailer …
What do you get when you cross a deeply beloved candy (Mentos) with the superstar of the quick-dry nail polish world (Sally Hansen Insta-Dri)? A color explosion of fresh, fruity, and crave-worthy assortment of limited-edition shades worthy of the world’s number one mint …
Mad Beauty is going Looney Tunes crazy with a vibrant new line, bringing to life classic Looney Tunes characters Bugs Bunny, Tweety, Sylvester and Taz. Looney Tunes is Mad Beauty’s second collection in collaboration with Warner Bros. Consumer Products. The first collection, inspired by the television …
Die Playmobil-Spielsets zum Film greifen nicht nur die PALs und ihre Pferde auf, sondern auch weitere liebgewonnene Charaktere und Schauplätze aus Miradero. Auf dem Miradero Festival gibt es einiges zu entdecken! Beim Losen testen die Mädchen ihr Glück und tanzen bis spät in die Nacht …
Nachdem die Kölner Lizenzagentur bereits Anfang des Jahres neue Personalien im Rahmen des fortschreitenden Wachstums bekannt gab, geht der Prozess der Umstrukturierung bei SUPER RTL Licensing weiter. Die Nachfolge von Kolja Drewitz, nun Leiter Franchise Management, tritt Leonard Schmitz als …
Zeitgleich zu der bereits vorgestellten Monopoly Grummeleinhorn Edition, bringen Pummel & Friends zusammen mit Winning Moves Deutschland GmbH das kniffelige Brettspiel CLUEDO als Pummeleinhorn Edition auf den Markt. Ein beliebtes Spiel für alle Spürnasen jeden Alters. Zum Kekswettbewerb des …
Hot Wheels Unleashed offers players the opportunity to drive the cars as if they were playing with the die-cast toys. The gameplay includes adrenaline-filled races, an extended choice of Hot Wheels vehicles with different attributes and rarity levels that players can customize with different skins …
During Hasbro’s Investor Event today, the global play and entertainment company and Epic Games have announced a five-year extended contract, which expands their Fortnite product licensing deal beyond outdoor play products and tabletop games into item expressions such as collectible …
Medical supply manufacturer and distributor Dealmed announced a licensing agreement with Eastman Kodak Company for the production of infrared thermometers This partnership represents a significant addition to Dealmed’s rapidly expanding product offering and supply framework …