Lasse Martinsen übernimmt ab 1. Januar 2021 als Director Brand Licensing die Leitung der Einheit Brand Licensing by Burda. Nach Stationen im internationalen Bereich von Gruner + Jahr kam er Anfang 2013 als Senior Product Manager in den seinerzeit neu gegründeten Lizenzbereich von Burda. Seitdem hat er …
Bulldog Licensing is expanding its programme for the hugely successful Holly Hobbie classic brand, adding Truffle Shuffle to the programme in addition to renewing the retailer’s deal for one of Cloudco Entertainment’s other iconic brands, the Care Bears™. The new collection for Holly Hobby launched …
Poetic Brands, the specialist apparel licensee, has announced a new partnership with Rockpool Licensing for hit live action series, The Baby Club. The new collection is set to include layette & fashion daywear along with nightwear, snow suits, sleeping bags, accessories, towels and changing …
Having received two nominations for the recent Progressive Preschool awards, Rocket Licensing’s work across licensed product ranges and experiential collaborations for a range of their licensors and licensees, has now been recognised with an impressive 10 inclusions in the shortlist for the upcoming …
Mit dem verhassten Kollegen im Escape-Room ausharren, die nervige Büro-Nachbarin beim Klettern sichern oder gleich mit der ganzen Abteilung ein Wochenende lang im Wald „surviven“: Teambuilding-Maßnahmen gehören in Unternehmen mittlerweile zum guten Ton. Und auch wenn es natürlich in …
Auch dieses Jahr revolutionieren die Minions den Black Friday! Nachdem der Yellow Friday in den vergangenen Jahren bei Fans und Konsumenten so großen Anklang fand, wird auch dieses Jahr das deutsche Universal Consumer Products Team eine Social Media Kampagne umsetzen, um die Fans über die …
With the support of Italian agent, Maurizio Distefano Licensing, Acamar Films is implementing a diverse strategy that aims to strengthen Bing’s presence both in stores and online. Starting this month, Toys Center has new branded shelf areas solely dedicated to Bing. With over 90 locations participating and with …
Spin Master Corp., a leading global children’s entertainment company, announced today it has entered into a global licensing agreement with Warner Bros. Consumer Products as the new toy licensee for the Wizarding World franchise. Spin Master will develop Wizarding World products based on the …
L.O.L. Surprise! fans will walk with a little more pep in their step this holiday season as MGA Entertainment, and global sports company PUMA announced today a new sneaker and apparel collection that will be available at Kids Foot Locker and PUMA stores nationwide beginning Nov. 20 …
Australia’s Merchantwise Licensing, on behalf of King Features Syndicate, home to some of the world’s most popular entertainment characters, has brokered the first ever Australian Popeye Sportswear Collection with popular online sportswear label, The WOD Life. Launching this month ahead of the …
As demand for content ramps up ahead of what could be a busy 2021 for the entertainment industry, London-based animation studio Keyframe Studios has hit the ground running. New children’s and adult content, content sales, IP development, further development for its pioneering real-time Unity-based …
Wenn die Waldarbeiter ihre Arbeit getan haben kommt der große Holztransporter und holt die Baumstämme aus dem Wald. JAMARA bringt hierfür ein tolles fernsteuerbares Spielzeug in die heimischen Kinderzimmer. Ein Mercedes-Benz Holztransporter mit steuerbarem Kran und einem …