Joining Bulldog Licensing’s carefully selected portfolio of brands this month, is Guide Dogs – which supports people with sight loss to live actively, independently and well. Bulldog will be creating a consumer products campaign for Guide Dogs, one of the nation’s favourite charities. Building on the …
Following the acquisition of eOne in 2019, Hasbro continues to consolidate its brand-licensing representation across EMEA. As a result, leading licensing agency WildBrain CPLG has been appointed, through an expansion of its partnership with Hasbro Consumer Products, to represent eOne brands …
2021 marks the 75th anniversary of Le Petit Prince’s original publication in French. A record holder as the most read and most translated literary masterpiece in French literature, this classic novella holds a special place in readers’ hearts. When did you last spend some quality time with Le Petit …
World Wrestling Entertainment announced expectations for its 2020 financial results and outlined guidance for 2021. The announcements were made in conjunction with the communication of a new agreement to license WWE’s premium content to NBCU’s Peacock service, which will become the sole …
Much of the growth in 2020 was directly correlated to the COVID-19 pandemic and the changing consumer behavior associated with widespread lockdowns and school closures, the disposable income diverted from other types of entertainment to toys, as well as the onset of federal stimulus checks …
The Royal Horticultural Society has announced a new licensee for outdoor pots, one of its key gardening categories. The four-year license has been awarded to Woodlodge Products, the UK’s leading supplier of garden pots and gardenware. The first products in the partnership will be launched to …
Studio 100 Group and TV Cultura are more than happy with the trend in the ratings of “Mia and me” since its start on TV Cultura (Brazil) last October. Having only been on air for two months on TV Cultura, “Mia and me” has become an outperforming success for the TV channel…
Es ist schon eine kniffelige Sache, einen echten Kniffel zu würfeln. Da sind starke Nerven gefragt. Damit die passende Nervennahrung in knackiger Form zur Verfügung steht, haben KIDDINX Media und Bahlsen eine Promo-Kooperation abgeschlossen. Seit Anfang Januar bis zum 31. Mai läuft eine
Following the enormous success of LOL Surprise and LOL Surprise OMG dolls from MGA Entertainment, Poetic Brands has snapped up a licensing deal with the toy giant for its latest collectible doll range, Na! Na! Na! Surprise. The specialist apparel licensee is working on a range of children’s apparel …
Peanuts Worldwide is collaborating with sports company PUMA for a line of footwear, apparel, and accessories for adults and kids featuring Charles M. Schulz’s classic characters. The deal was brokered by WildBrain CPLG’s German team. The PUMA x Peanuts adult offering sees the launch of classic PUMA …
Am 7. März 2021 feiert die Maus ihr 50jähriges Jubiläum. Die WDR mediagroup zelebriert den runden Geburtstag unter anderem mit den Lizenzpartnern Conditorei Coppenrath & Wiese und LEONARDO: Pünktlich zum Geburtstag präsentieren die Unternehmen eine exklusive Maus-Torte sowie eine …
Top-Umfeld für zwei Top-Marken: flaconi und Opel präsentieren ab 4. Februar 2021 auf ProSieben die 16. Staffel von „Germany’s Next Topmodel“. Opel ist als offizieller Partner erneut dabei, während flaconi in diesem Jahr erstmals offizieller Partner von #GNTM ist. Gemeinsam mit Kreativvermarkter …