Dickie Toys holt die Kinohelden in einer besonders turboreichen Version von der Leinwand in die heimischen Kinderzimmer. Ob infrarot-, kabel- oder funkferngesteuerte Fahrzeuge – der deutsche Spielzeugauto-Experte lässt keine Wünsche unerfüllt.Für den Spaßfaktor sorgt Forky, der seinem …
Widmann mit zahlreichen Neuheiten zu Halloween. Die letzten Jahre hat sich der Verkauf von Halloweenartikeln gewandelt: Accessoires und Kostüme für Kinder, insbesondere Kleinkinder, gewinnen massiv an Bedeutung. Widmann hat dies zum Anlass genommen zahlreiche Neuheiten für die Kleinen …
Das flauschige Pummeleinhorn bekommt charakterstarke Unterstützung von Zebrasus und Hummel. Das Glitzerweltwesen, das eine Mischung aus Zebra und Pegasus ist, hat zwar kleine Flügel am Rücken, kann jedoch mit diesen nicht fliegen. Seine beste Freundin Hummel unterstützt ihn daher mit allen Mitteln …
Mit Ms. Monopoly, der neuesten Edition des Spieleklassikers, holt Hasbro erstmals Erfindungen von Frauen, statt der gewohnten Straßen, auf das Spielbrett. Damit möchte das Unternehmen deren Arbeit und die innovative Kraft ihrer Erfindungen, die aus unserem Alltag nicht mehr wegzudenken sind …
This year Perfetti Van Melle’s candy brands have taken Italian fast fashion retail by storm. In spring Chupa Chups and Mentos collections were launched in Oviesse, soon to be followed by Alcott, Zuiki, Terrranova, AW Lab and Piazza Italia. In addition, Perfetti also debuted in these retailers with other Italian …
In her new role as Vice President, Knight will continue to be responsible for the strategic and commercial performance of Brand Licensing Europe; Licensing Expo Las Vegas, the world’s largest licensing trade show; the Licensing Leadership Summit, which is an annual executive conference that takes …
At BLE stand B301 Rocket Licensing, one of the industry’s most respected independent licensing companies, is celebrating its appearance at a new stand in a new venue with a list that’s big in every sense, including new arrivals Rebel Girls, Valiant and The Original Ramen Company, and firmly established hits …
Maurizio Distefano Licensing, which manages licensing for a number of global and regional brands in both Italian-speaking markets and Eastern Europe, has announced its line-up for this year’s BLE, where for the second year in succession the company will be at its own dedicated booth: E183 …
Houseware and lighting specialist Spearmark has announced that it is to produce a range of lunch ware for children on behalf of National Geographic for the UK market. The range includes bottles, lunch bags, sandwich boxes, plates, tumblers and cutlery. All the items in the range will use minimal …
What do street style, a world-renowned artist, a lovable rabbit, an animated treasure hunt, a globally celebrated road trip, a science blog and a celebration of football have in common? They’ve all inspired exciting and unique brands – all of which are represented by extension and strategy agency Licensing Link …
Season three of Robot Trains is on the way! Yes, Mondo TV, one of the largest European producers and distributors of animated content, has announced that it will soon be working with Korea’s CJ E&M on the popular kids’ animated action-adventure show. The successful completion of the second season of …
Walker Books, the world’s leading wholly independent publisher of English-language children’s books and a licensor of many household names in children’s publishing, will be highlighting a number of classic properties known and loved by all age groups at stand E162 during this year’s BLE …