The UK’s leading men’s toiletries brand, Lynx, has signed a deal for Smiley to feature in the 25th-anniversary campaign of its best-selling and most iconic fragrance, Lynx Africa. The multi-million pound above the line campaign – Hot Since ’95, takes viewers on a journey through 25 years of iconic British …
Apparel and accessories licensee Bioworld International are developing a range of clothing, bags and accessories for confectionary brand PEZ. Licensing Link Europe are building up the consumer product program for the PEZ brand across the UK and Eire with the most recent licensee, Bioworld International …
Jeff Lemire and Dean Ormston, creators of Black Hammer, the award-winning, best-selling comic series published by Dark Horse in 19 different languages worldwide, have appointed Reemsborko Ltd as the worldwide licensing agent in all categories for this property. The deal was brokered by their …
Mondo TV Iberoamerica, part of Mondo TV Group, one of the largest European producers and distributors of animated content, has announced the sale to the leading kids’ pay TV channel in the Portuguese market of series three of its popular animated hit for girls: Sissi the Young Empress …
The Frida Kahlo licensing program continues to grow and now includes even more items such as face masks, personal care, cobranded high end stationery and limited edition designer handbags. The latest are the licensed ranges for girls at fashion retailer RESERVED and editorial gift, also for girls, with …
House of Turnowsky is excited to announce that it has signed two new licensing agreements in the territory of China, in deals brokered by British agency, This is Iris and Zespa Media in China. House of Turnowsky’s existing licensee, Art Ally, is partnering with Chinese retail chain, Family Mart, for a …
A collaboration brokered by leading Italian agency, Maurizio Distefano Licensing, between the Gapchinska brand and Malia Edizioni, has won the Best Licensed Publishing Project at the Bologna Licensing Awards. The Property of the Year award was won by Bing, also managed by MDL in Italy …
Brand Licensing Europe has opened entries for its annual License This! competition, which gives young brands and designers a much-needed leg up into the multi-billion-dollar world of licensing and brand extension. This year’s judges are on the hunt for fresh, exciting new blood across two award …
Specialist clothing licensee, Poetic Brands, has added Miffy and Friday Night Dinner to the existing range of brands including Sooty, Thunderbirds, Haynes manuals and Original Stormtrooper offering a range of licensed T-shirts and mugs to raise money for the NHS during the COVID-19 pandemic …
Leomil, part of Cortina, and Iconix announced today they have entered into a European agreement for the brand Lee Cooper, for footwear collections across men’s, woman’s and children. The agreement spans across several European regions. “We are excited about partnering directly with Iconix on …
International distribution and media agency Quintus Studios announces a raft of factual acquisitions from France and the UK, ranging from history series to science documentaries. Collaborating with French independent documentary distributor Java Films, Quintus Studios has acquired the one-hour …
United We Stream the new streaming platform broadcasting home-grown Manchester art, music and culture to audiences around the world during the global pandemic, has teamed up with Smiley and Plan B agency to drop an exclusive limited edition hoodie and tee shirt available exclusively through …