Disguise, Inc., today announced a renewal to its licensing agreement with Hasbro to design, market, manufacture and distribute Halloween costumes and costume accessories for an additional 3 years commencing in 2021. This includes power house brands such as Transformers, Power Rangers, My …
While the trajectory of this October’s Toy Fair Dallas has long been known to our exhibitors and the buying community given ongoing pandemic developments in Texas, the postponement of that show to 2021 now meets the news that The Toy Association has elected to also postpone Toy Fair …
As part of its commitment to helping toy companies succeed – especially during this period of uncertainty – The Toy Association will host a private, virtual product preview day October 8 to connect a select group of toy suppliers with Target buyers. Companies not currently selling to Target are invited to apply …
Spin Master announces a slew of new consumer product partnerships in the US for its popular Bakugan franchise, kicking off the broader global licensing strategy. The legacy franchise, comprised of a revived anime TV series, innovative toy line, card game, mobile app and recently announced video …
Spice up your quarantine with Hot Ones Truth or Dab The Game, a new party game inspired by Complex Networks’ hit First We Feast series of the same name. The viral celebrity interview show with hot questions and even hotter wings takes a new form with this interactive at-home version, available for …
Already incorporating select NFL players into its existing arcade action NHL-licensed hockey game Ultimate Rivals: The Rink and its upcoming NBA-licensed basketball game Ultimate Rivals: The Court, with the NFLPA license, Bit Fry will now flip the script and enable users to play on the virtual gridiron with …
Building on its successful collaboration with Action for Children, the charity which helps children throughout the UK to thrive, Rocket Licensing, which manages the UK rights for The Very Hungry Caterpillar through the worldwide agent The Joester Loria Group, has launched a new campaign targeting …
Some of the biggest names in global licensing are confirmed to exhibit at Festival of Licensing, including brands from entertainment, publishing, gaming, sport, lifestyle, not for profit and heritage. Acamar Films, Bioworld, Chupa Chups, Hasbro, Natural History Museum, NBA Properties, Penguin Ventures, …
Sports company PUMA is teaming up with emoji - the iconic brand for a new line of footwear, apparel and accessories. Classic PUMA silhouettes are adorned with emoji icons for this playful new collection. emoji has formed a new digital language that’s fun, expressive, and universal. The PUMA X emoji …
Skechers is stepping into the iconic world of one of the most beloved authors of all time with the new Skechers x Dr. Seuss collection. The offering captures Dr. Seuss’s fantastical stories, starting with the world-famous characters and designs from his timeless classic, The Cat in the Hat. “Dr. Seuss is one of the …
Consumer spending across video game hardware, content and accessories totaled $3.6 billion in July 2020, increasing 32 percent when compared to a year ago. Double-digit percentage spending gains in accessories, subscription, mobile, and both digital full game as well as post launch spending on console …
The 23 Awards winners hail from around the globe, including companies from Brazil, France, Germany, Korea, the United Kingdom and the U.S., and were unveiled by 10 leading licensing executives who each brought their own special flair to the event. The Coca-Cola Company and Sesame Workshop each …