The proper treat for grown-ups is here! Baileys, the ultimate indulgent treat, and Jessica Pastries, the producer of in-store bakery desserts, have partnered to introduce Baileys desserts to grocery stores across Canada. Beanstalk, Diageo’s brand extension licensing agency, secured the partnership with …
The Kraft Heinz Co. continues to extend its licensed program into new and exciting categories with the announcement of a License Agreement with eCommerce pop-culture collectible company, Youtooz. Youtooz will bring the adorable PLANTERS Baby Nut and iconic KOOL-AID Man to life through …
Calling all pilots! Electronic Arts Inc. (NASDAQ:EA), Motive Studios and Lucasfilm today announced Star Wars™: Squadrons , an immersive, first-person space dogfighting experience set in the beloved Star Wars™ galaxy. Star Wars: Squadrons will feature thrilling 5v5 multiplayer dogfights …
China is opening up again for licensing. It’s leading quick service restaurant brand, KFC, have partnered with UK brand Pets Rock to promote their ‘Messy Cola’ drinks launch in June. Messy drinks and deserts feature a high content of chocolate powder and are extremely popular. Tapped by advertising …
With less than five months to go until families across the world welcome The Elf on the Shelf back into their homes in the run up to Christmas, Rocket Licensing, the property’s licensing agent in the UK and Eire, is looking forward to the brand’s best year ever following a phenomenal 2019 …
The Royal Horticultural Society has announced a new addition to the popular Fragrant Garden collection of fragrances from its enormously successful long-term partnership with home fragrance manufacturer, Wax Lyrical, along with a refreshed design. This collection of scented candles, reed diffusers, drawer …
Emmy Award-winning French animation production and distribution company Dandelooo has closed a deal with Czech animation production company, Krutart for the new 2-D series Kosmix. The deal sees Dandelooo acquire exclusive worldwide distribution rights to Kosmix, a fun astronomy …
Phat Kandi, the bittersweet character brand inspired by rule breakers and misfits, has partnered up with Licensing Link Europe for the UK & Eire territory. The team will be joining their tribe which includes EASIA’s Empire Multimedia Corp and Italy’s Brand Licensing Studio Di Ambra Farioli …
The Smiley philosophy lives on nearly half a century after its creation, as Pull&Bear spreads good news and positive vibes through latest hit collection and integrated campaign that goes viral. Pull&Bear and Smiley – a philosophy based on positivity and urban spirit – have combined their talents to create …
Genius Brands International announced that Arnold Schwarzenegger, who is starring in and co-producing the new animated children’s series, Stan Lee’s Superhero Kindergarten, elected to receive warrants to purchase shares of the Company’s common stock as an advance against his profit participation…
City Football Group is the world’s leading private owner and operator of football clubs. It is best known for its ownership of English Premier League Champions, Manchester City FC. CFG has been supporting the emergency COVID-19 response for the past three months, through almost £1,000,000 …
Design Plus, the boutique licensing agency that represents Famous Food Brands is proud to announce that they have added The Laughing Cow® and Babybel® to their exclusive list of clients. Drawing inspiration from almost a century of laughter, Design Plus promises licensees magical ingredients…