Aurora World Inc. has been appointed the master plush licensee for North America by Paris-based animation production and distribution studio Millimages, brokered through Licensing Works!®, for the popular Molang character. Aurora is set to introduce the new line in early 2021…
May 2020 tracked spending across Video Game Hardware, Software, Accessories and Game Cards totaled $977 million, 52 percent higher when compared to a year ago. This is the highest tracked spend for a May month since the $1.2 billion achieved in May 2008. Year to date tracked spending …
Barcelona based Art Ask Agency, is very excited to share the news on the licensed products debut for IA London – The Art of Fashion. IA London is an award winning Avantgarde fashion brand and probably the most exciting emerging talent of the London fashion scene. The license was first launched …
Licensing Week Virtual, a five-day online event designed to bring the global licensing industry together through online learning experiences, matchmaking and a virtual exhibit floor taking place June 15-19, today announced keynote speakers for the event. Organised by the Global Licensing Group …
As retail stores around the world start reopening their doors post Covid-19 lockdown, Celio launched a timely campaign to celebrate positivity. By pairing a trending men’s capsule line, with an uplifting campaign at retail that is raising vital funds for a leading charity – Celio and Smiley have created a campaign …
The new special musical season of Masha and the Bear “Masha Songs”, made of 13 episodes, where Masha performs by singing in different countries of the world, debuts on the 7th of June on Rai YoYo and fans are eagerly waiting. In these episodes, Masha sings a song based on a famous national melody, …
In celebration of National Ketchup Day, Instagram’s most followed tech accessory account, CASETiFY, and the World’s Favorite Ketchup, HEINZ, are teaming up to give fans the most delicious collection of accessories yet. The HEINZ x CASETiFY collection will be available to shop around the world …
Mondo TV Iberoamerica, part of Mondo TV Group, one of the largest European producers and distributors of animated content, has announced a major expansion for its fast-growing production centre Mondo TV Producciones Canarias. Already enjoying a key role in pre-production and complete visual …
Global sales revenue of licensed merchandise and services grew to $292.8 billion in 2019, a 4.5 percent increase over the $280.3 billion generated in 2018, according to topline results of the 6th Annual Global Licensing Survey, released today by Licensing International. The 4.5 percent growth is the …
Rocket Licensing has signed a deal to manage the consumer products programme for new stop motion animation, award winning series Kiri and Lou. The series, centred around two little prehistoric creatures, was launched in New Zealand, Canada and Australia and now airs weekdays on CBeebies in …
The UK’s leading men’s toiletries brand, Lynx, has signed a deal for Smiley to feature in the 25th-anniversary campaign of its best-selling and most iconic fragrance, Lynx Africa. The multi-million pound above the line campaign – Hot Since ’95, takes viewers on a journey through 25 years of iconic British …
Apparel and accessories licensee Bioworld International are developing a range of clothing, bags and accessories for confectionary brand PEZ. Licensing Link Europe are building up the consumer product program for the PEZ brand across the UK and Eire with the most recent licensee, Bioworld International …