Two of the most iconic names in play are coming together for the very first time. Hasbro ’s MONOPOLY — celebrating its 90th anniversary this year — is teaming up with Mattel ’s Hot Wheels to launch the Hot Wheels Pass ‘N Go 1:64 die-cast collectible.Available globally beginning November 1, t
Spin Master Corp.’s Toca Boca is launching its second in-game collaboration with Sanrio , bringing beloved characters to Toca Boca World.Hello Kitty and Kuromi return on October 7 this time with Cinnamoroll, Pompompurin, and Keroppi.Following the success of Hello Kitty’s first integration into th
Universal Products & Experiences (UP&E) last night celebrated the next chapter of Felix the Cat with an exclusive brand event in Soho, London.Hosted at Phonica Records, the event brought together brands, fashion insiders and cultural tastemakers to spotlight Felix’s status as a bold, style-driven
Peyo Company and the British Museum are proud to announce a fun and educative collaboration that will bring the Smurfs into a magical museum adventure. During Summer 2026, young visitors of the British Museum will be invited to join a group of Smurfs accompanied by Bastet, the guardian cat of the
Brand Licensing Europe (BLE) opens its doors today with new data from Licensing International and Circana showing that the European licensing industry continues to outperform the wider economy, delivering growth ahead of inflation and strong consumer demand across multiple categories.This latest
Scoobtober is back and bigger than ever! Warner Bros. Discovery ’s annual month-long celebration of all things Scooby-Doo returns this October with a packed lineup of programming, music, consumer products, and gaming. From nonstop marathons on Cartoon Network, Boomerang, MeTV Toons, and HBO Max t
In 2026, Harry Potter and the Philosopher’s Stone marks its 25th anniversary, celebrating a quarter of a century since the film first captivated audiences and launched one of the most iconic franchises in cinematic history. Originally released on 16 November 2001, the film laid the foundation for
Rocket Licensing will highlight new product ranges, important brand campaigns and impressive territory expansion for Bing, the pre-school TV series from Acamar Films.With universal appeal and wonderful storytelling at its heart, Bing has built a huge following by exploring moments in a toddler’s lif
Mattel is bringing and expansive slate of brands and their diverse array of offerings to Brand Licensing Europe 2025.Building on eight decades of cultural impact, Mattel brands are moving boldly into new categories, reaching new audiences and reshaping the way fans engage with play – on screen, i
WildBrain CPLG , a trusted licensing partner for leading brands worldwide, has signed a new representation agreement with Amsterdam’s iconic Van Gogh Museum to spearhead a global (excluding Benelux) licensing programme for this prestigious cultural brand.Beginning on 1 January 2026, the strategic
Miffy , the iconic brand created by Dick Bruna in 1955 and celebrating her 70th anniversary this year, is the focus of a number of major launches in the run-up to BLE – and beyond – that will make her a major talking point for retailers, the licensing industry and consumers.Not only that but conti
Emmy Award-winning French animation production and distribution company Dandelooo, is thrilled to announce that it will handle the worldwide distribution rights for Season 3 of the hit preschool series Pompon Little Bear.Produced by French animation studio Supamonks Studios and commissioned by Franc