Two of the mightiest brands in pop culture are assembling for an unprecedented global campaign. On Monday, The Walt Disney Company and Coca-Cola launched Coca-Cola x Marvel: The Heroes — an innovative collaboration featuring some of Marvel’s most popular characters. In the limited-time campaign, t
The winners of the Bologna Licensing Awards, reserved for international licensors/agencies, licensees and retailers, were announced yesterday afternoon. The 7th edition of the awards is an integral part of the 17th edition of the Bologna Licensing Trade Fair/Kids (BLTF/K, 8-11 April), the only trade
Global sports company PUMA, together with Borussia Dortmund , have today announced the launch of a Special Edition Collection that includes jerseys, shorts, pants, and hoodies, celebrating 50 years of the Club's Home stadium, SIGNAL IDUNA PARK, known to fans around the world for its history, archit
The 13-episode series It will premiere April 18 on Netflix and follow Barbie “Brooklyn” Roberts and Barbie “Malibu” Roberts as they take on a new, mysterious adventure. The series will be accompanied by a full music EP, including the singles “Got the Magic Touch” and “Center Stage”, which are sl
Pophouse has today concluded a landmark agreement with the iconic band KISS. Pophouse is the Swedish entertainment and music investment firm renowned for its development of brand-building activities in music and entertainment, such as the groundbreaking ABBA Voyage show in London, in which Pophouse
Chupa Chups proudly unveils its thrilling collaboration with renowned Spanish fashion designer, Pablo Erroz , introducing a collection of truly distinctive garments and fashion accessories. As the world's most famous lollipop brand, Chupa Chups boasts an enduring legacy that transcends generations,
UK kids’ content and feature film distributor, The Media Pioneers (TMP) has struck a deal with renowned Japanese producer Tezuka Productions for the action-adventure, comedy series Go Astro Boy Go! The deal sees TMP acquire the distribution rights for North America and Europe (excluding France) for
Jakks Pacific’s Disguise costume division entered into a licensing agreement with Sony Pictures Consumer Products to produce costumes based on the new film Ghostbusters: Frozen Empire, Disguise will design, market, manufacture and distribute costumes, costume accessories and inflatables for the mo
Studio 100 International is thrilled to announce a significant milestone for its popular " Mia and me " brand in Brazil, with the dedicated YouTube channel reaching over one million subscribers. This remarkable achievement has been honored by YouTube with the prestigious Gold Creator Award, recogni
Independent licensing agency Bulldog Licensing, which manages UK licensing for Care Bears™ on behalf of Cloudco Entertainment, the owner of the Care Bears franchise, has hailed the continuing licensing growth of the brand in the UK with new agreements in accessories and apparel. Concept One Accessor
The bestselling Dog Man graphic novel series by author and illustrator Dav Pilkey powers up to the #1 spot with Dog Man: The Scarlett Shedder topping bestseller lists worldwide. The newest title in the global publishing phenomenon is the #1 bestselling book overall (children’s and adult books combin
Brand owner Acamar Films and Maurizio Distefano Licensing, Italian agent for the award-winning pre-school series Bing, have announced that the multi-award-winning hit pre-school series Bing has been highlighted in a major feature in Panorama, the respected weekly Italian-languagenews magazine. This