Licensed clothing specialist Poetic Brands has signed a deal with British Motor Heritage Limited to produce a range of products based on four iconic UK motoring brands - Rover, Austin, Austin-Healey and MG. All four brand names hark back to a golden era when British cars were the envy of the world …
The Royal Horticultural Society has announced a new apparel endorsement. Starting from 1 July, and following extensive trialling, the RHS will be endorsing four pairs of trousers and two pairs of shorts from Genus Performance Gardenwear, a designer and supplier of high-performance clothing for …
New partners have joined the programme for world-famous gaming brand Angry Birds, after Bulldog Licensing secured deals with two major licensees. Angry Birds is the mobile game series that has transcended ist original medium to become a global phenomenon. The franchise features a host of titles and …
The U.S. Department of Agriculture’s Forest Service has selected New York and Los Angeles-based agency Perpetual Licensing to lead the charge in its licensing efforts for Smokey Bear - the legendary character beloved by children and adults. Perpetual will assume management of the existing portfolio of …
After the emblematic "On se lève tous pour Danette", the famous yogurt brand is back in 2019 with the "Pot or Pipot ?" game, an operation carried out with TF1 Licences in collaboration with TF1 Live and Mediacom, with the aim of reaching 13-24 years olds through social networks and a good dose …
Rocket Licencing, licensing agent in the UK and Ireland for Beano , one of the best-known and most recognisable brands in children’s entertainment, has announced four new licensing agreements and a major meal promotion on behalf of brand owner Beano Studios. Art publisher Covell Publishing is …
Caroline Mickler Ltd, which builds the UK licensing programme for a number of major brands including The Beatles, Moomin and Horrid Henry, has been appointed by brand owner MPL Communications as UK agent to represent the licensing rights for Hey Grandude, Paul McCartney’s first children’s picture …
Mr. Men Little Miss today announces a deal with the Spice Girls to create four new books and a range or merchandise adding to their iconic character range; Little Miss Baby, Little Miss Ginger, Little Miss Scary and Little Miss Sporty. Both Spice Girls and Mr. Men Little Miss fans will be able to pre-order the …
Much-loved Sesame Street friends Cookie Monster and chef Gonger wowed London as they visited the capital for four fun-packed days of events, interviews and media appearances to promote Cookie Monster’s Foodie Truck which airs on Tiny Pop in the UK. The whirlwind trip, from 14-17 April …
The Royal Horticultural Society has announced that an exciting new RHS-inspired fine fragrance will be showcased at the RHS Chelsea Flower Show in May. Called Electric Rhubarb, the fragrance has been produced in partnership with Floral Street, an innovative British company producing contemporary …
Rocket Licensing, the licensing agent for Eric Carle’s The Very Hungry Caterpillar in the UK and Eire, has announced a major direct to retail (DTR) licensing agreement for the much-loved caterpillar with JoJo Maman Bébé, the UK's favourite boutique mother and baby brand. The first-ever JoJo Maman …
Disaster are designers and manufacturers of exclusive collections developed in house and then sold through selected retailers in the UK and overseas. Products are to be found in a variety of stores from small independent fashion stores and gift boutiques to high street department stores in the UK and …