The international licensing agency Brands with Influence (BWI) agrees a deal to represent worldwide merchandise and licensing rights for the new series STAN & GRAN. The animated series (52 x 11 mins) is being co-produced by Jellyfish Originals, Jollywise Media and Xentrix Studios and is due to premi
Yu-Gi-Oh! , the popular Japanese anime, manga and trading card game franchise and Sanrio®, the global lifestyle brand best known for pop culture icon Hello Kitty ®, announced today another global first – collaborating worldwide with McDonald’s on a new Happy Meal promotion that features instantly
Single mom-preneur Hailee Chapman and her 4-year-old CEO Wynnie have appointed The Brand Liaison to represent their unique children’s hair care brand, Wynnie Bynnie®. This innovative brand has already begun revolutionizing children’s HBA market with innovative products and a unique multi-tiered
WowWee and Hasbro continue their work together in 2024 with nostalgia-infused outdoor toys that will make a splash and inspire the whole family to join in the summer fun. In 2023, the two companies put a fresh spin on classic favorites – MONOPOLY SPLASH, under license from HASBRO GAMING, won Out
Remember the classic kids' series we all loved? Heidi 's adventures, Maya the Bee 's fun stories, Vicky the Viking 's brave acts, or the magical tales of Alice in Wonderland . Those stories really meant something to us, teaching us about love, friendship, bravery, and doing what's right. In toda
Licensing Expo, the world’s leading event dedicated to licensing, brand extension and collaborations, today announces an intimate fireside chat with 11:11 Media CEO and celebrity entrepreneur Paris Hilton alongside her co-founder and media veteran Bruce Gersh , moderated by licensing industry lea
When Jane Garner started a small specialist agency focused on public relations forthe licensing and broadcasting sectors a little over 20 years ago, she had been away from the industry for a few years. It was, however, a very welcome return to an industry she loved. Her contacts and knowledge enab
Leaf Trading Cards signed a exclusive licensing deal with Professional Bull Riders (PBR) for trading cards, revving a product dormant for more than two decades. The first sets of PBR trading cards, which will include riders’ autographs, are expected to be available to fans worldwide this summer at l
Aniplex of America, Inc. is unveiling an expansion of the Demon Slayer: Kimetsu no Yaiba franchise in 2024, introducing a wide array of new products and forging multiple new licensing and promotional partnerships, including direct-to-retail collaborations, as well as toy, apparel, gift accessories a
Bauducco, one of Brazil’s most valuable and consumed brands, joins forces with Netflix and Shondaland to launch an exclusive line of products and recipes inspired by the series Bridgerton, one of the biggest hits on Netflix. Bridgerton will return for an ultra-lavish and highly anticipated season 3
In a notable development emoji®- The iconic Brand enters into a long term agency agreement with J&M Brands once again. The two companies first partnered for the Benelux region back in 2018. Having been part of the success of the brand back in 2018, J&M Brands now returns to represent the brand in th
Poetic Brands received a Care Bears license to design, manufacture, and distribute apparel and accessories for the UK market. The licence was awarded by Bulldog Licensing, which manages licensing for Care Bears in the UK on behalf of brand owner Cloudco. Poetic Brands is bringing Care Bears to bab