Mattel is launching an all-new Fisher-Price® Barney toy line inspired by the return of the iconic purple dinosaur and the new animated TV series, Barney’s World™.The Barney Brand is releasing a Parent Companion Guide to accompany its latest YouTube special, Barney’s World: I Love Me Too, which follo
Moose Toys and Netflix are joining forces on a global licensed One Piece toy line.Fans can dive into the thrilling adventure with an extensive new line of toys including action figures, playsets, plush, roleplay and collectibles of Captain Monkey D. Luffy, and his pirate crew Zoro, Nami, Usopp, and
Hasbro, Inc. (NASDAQ: HAS) and Mattel, Inc. (NASDAQ: MAT) today announced the launch of a new PLAY-DOH Barbie collection from Hasbro’s new licensing collaboration with Mattel. This unique line includes an assortment of dolls with special fashion-making tools that encourage kids to bring out their in
The finalists of the Bologna Licensing Awards for international licensors/agencies, licensees, and retailers have been announced. Now in their eighth year, the Awards are an integral part of the 18th Bologna Licensing Trade Fair/Kids (BLTF/K), the only fair dedicated to children’s and young adult br
Adidas and The Smiley® Company unite for the first time, through a collaboration that celebrates optimistic expression and the power of passing on positivity; encouraging joy as an essential part of everyday life and style. Told across two collections that feature both apparel and accessories – this
Designed to sculpt. Engineered to perform.That’s the beauty of NikeSKIMS: a new brand from two of the most iconic names in sport and style , who are teaming up to disrupt the global fitness and activewear industry with best-in-class innovation in service of all women athletes* — championing the
Tom and Jerry is marking 85 years of iconic mischief and enduring entertainment.Since their debut in 1940, the legendary cat-and-mouse duo have delighted audiences around the world with their playful rivalry and timeless charm. To honor the beloved pair, Warner Bros. Discovery is unveiling a year-lo
Sinsay, the dynamic fashion and lifestyle brand under the leading Polish group LPP, has newly partnered with Art Ask Agency and together they proudly present its latest collaboration: the Sinsay x Frida Kahlo collection. This new line brings the unmistakable essence of Frida Kahlo into contemporary
On the day that Paddington in Peru launches in the US, the world-famous FAO Schwarz toy store in New York City was transformed into a Paddington paradise, bringing the beloved bear’s latest cinematic adventure to life. As part of the grand activation, the iconic store featured a Paddington-filled ‘s
Rocket Licensing, the licensing agent in the UK and Eire for the wildly popular and award-winning children’s history brand Horrible Histories (published by Scholastic), has announced a new Horrible Histories experiential partnership with the UK’s National Trust, Europe’s largest conservation charity
American Girl is thrilled to continue its multi-year collaboration with Disney Princess and expand the beloved collection of Disney Princess character dolls, including a whole new line designed for the littlest AG fans 18M+.Both iconic brands known for their inspirational characters and rich storyte
Leading the way to a major push in Latin and South American consumer markets, Konami Cross Media NY, Inc. has signed sub agent representation agreements with Angelotti Licensing and Mon Licensing – two highly experienced anime licensing, merchandising and promotion companies in the regions – to expa