Licensing International , the leading trade association for the $369.6+ billion global brand licensing industry, has released an executive summary of its 2025 Global Licensing Industry Study. The study shows the continued worldwide sales growth of licensed products and services across categories inc
Rainbow is thrilled to announce that Winx Club, the iconic 20-year franchise and global brand that has captivated generations of fans, will officially land on Roblox in Q3 2025. This marks an exciting new chapter for the franchise as it expands into one of the world’s most popular and dynamic digita
Invisible Narratives, the first-of-its-kind Tra-Digital Studio that uniquely bridges traditional entertainment with the creator economy, has selected Global Merchandising Services, an award-winning music, celebrity, and lifestyle merchandising company to lead Skibidi Toilet’s expansion across global
Studio 100 International has partnered with FXFX Studios to bring its beloved IPs to user-generated content (UGC) gaming platforms. Kicking off the collaboration the iconic brand Maya the Bee will celebrate her debut on Roblox in 2025 and World Bee Day on May 20 – right on time for her 50th annivers
America250 the bipartisan organization charged by Congress to lead celebrations for the 250th anniversary of the signing of the Declaration of Independence, will expand its national licensing program with a growing list of approved partners across key product categories.As the exclusive licensing ag
The Zamboni Company is pleased to announce the continued growth of its consumer products licensing program with the addition of several new partners. These latest licensees bring unique creativity and category expertise to the iconic Zamboni® brand, expanding the brand’s reach across jewelry, confec
Cult icon Heidi continues to enchant audiences across generations and continents. Ahead of this year’s Marché du Film in Cannes, Studio 100 Film has secured multiple international deals for “Heidi – Rescue of the Lynx”, which will also make its international premiere at the market.The new CGI-animat
Striker Entertainment has signed an exclusive partnership with Horror, Inc. and Friday 13th LLC.Under the agreement, Striker, in conjunction with Horror’s CMO Sheri Conn, will oversee global consumer products for Jason Universe, the definitive umbrella brand for the iconic horror franchise.This init
Beauty Creations Cosmetics, a rapidly growing affordable beauty brand known for its bold creativity and high-quality products, and Loteria Don Clemente, the Mexican heritage card game, have partnered to launch a cosmetics collaboration for a new generation of Loteria® fans.As a brand that continues
The CGI-animated action-comedy series Vegesaurs is expanding its impressive international journey. Co-invested and globally distributed by Studio 100 International, the preschool series produced by Cheeky Little Media has already won the hearts of young audiences in more than 70 territories, includi
Brentwood Licensing was named the exclusive agency for Wham-O’s brands across North America and Mexico.With a storied legacy spanning over 75 years and a product portfolio that continues to inspire fun and active play, Wham-O remains one of the most iconic names in toys and outdoor recreation.Brentw
The Smiley Company’s licensed products are instantly recognizable and celebrated around the world—but with global popularity comes global challenges, especially in the fight against counterfeiting. To address this, The Smiley Company has joined forces with KURZ SCRIBOS, a trusted provider of brand p