Hatmaker Stetson and the CLC rband licensing agency announced the introduction of a specially designed, officially licensed headwear collection for seven universities.Stetson, known for its western-inspired headwear that has become a pop-culture must-have for fashion forward individuals and celebrit
In celebration of the new Smurfs movie, “Smurfs”, premiered in July globally, Dolea is launching a new collaboration with The Smurfs: Smurfs straws made from 100% recyclable paperboard .Joining Smurfette on a mission Since 2017, the Smurfs have been ambassadors for the UN’s 17 Sustainable Developm
Mattel, Inc. (NASDAQ: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, today announced the early access launch of Masters of the Universe™: He-Man Heroes, its first official island in Fortnite. Players can jump in now by
New York, NY & New Albany, OH — The National Football League and Abercrombie & Fitch announced a multi-year partnership naming the fashion retailer as an Official NFL Fashion Partner, a first for a league sponsor.Building on the success since launching licensed NFL products in 2022, Abercrombie’s ai
Rocket Licensing, one of the UK’s most admired independent licensing agencies, has been appointed to manage UK and Ireland licensing for SuperThings , the toy sensation from Magicbox, a global leader in the creation and distribution of collectable toys. Everyday objects that transform into superpow
Konami Cross Media NY, Inc., announced a new collaboration with NIKE x Yu-Gi-Oh! that redefines the notion of an athlete. The NIKE Air Max 95 QS YGO meticulously replicates the original vision seen in Kazuki Takahashi's Yu-Gi-Oh! and is joined by a complementary apparel collection that further re
Netflix House will open in Philadelphia, PA (November 12) and Dallas (December 11).It will feature selfies with characters like Queen Charlotte, screenings of hit movies like KPop Demon Hunters, food at Netflix Bites and an adventure with friends, channeling the One Piece.Tickets for the paid entran
In 2022, Brain Dead launched its very own professional wrestling promotion – Brain Slam Wrestling. Since then, the Los Angeles based brand has continued to simultaneously pay homage to, and advance, wrestling culture. Now, Brain Dead and adidas Originals have come together to celebrate the vibrant a
Tencent’s gobal gaming brand Level Infinite launched an unexpected collaboration pairing role-playing shooter game “Goddess of Victory: Nikke” with Capcom’s “Resident Evil.”The Nikke x Resident Evil Collaboration unveil came in two parts with an initial teaser on Level Infinite’s Into the Infinite S
Warner Bros. Games, TT Games, DC , and the LEGO Group today announced LEGO® Batman™ : Legacy of the Dark Knight, a brand-new action-adventure videogame inviting players to embark on an epic journey to become the hero of Gotham City, inspired by the 86-year history of Batman films, television s
Universal Products and Experiences (UP&E) returns to Brand Licensing Europe 2025 with a dynamic line-up of global franchises and blockbuster films, unlocking fresh opportunities across fashion, toys, publishing and more. With stories that resonate across generations, UP&E truly has something for
Warner Bros. Discovery Global Consumer Products (WBDGCP) returns to Brand Licensing Europe 2025 with a bold multi-year strategic plan to unlock the full value of its iconic entertainment portfolio.From blockbuster franchises and upcoming theatrical releases like Wuthering Heights and Practical Magi