Mattel, Inc. today announced that its iconic Barbie brand was named the 2021 top global toy property of the year for the second consecutive year and its Hot Wheels Singles 1/64 Assortment was named the 2021 global top-selling toy of the year per The NPD Group, a leading global information company …
The prestigious Korean beverage company Namyang successfully launched Chupa Chups drinks in 2017 through a license agreement with Chupa Chups. Since 2018, Namyang decided to focus on global markets through a marketing strategy combining Chupa Chups’ global brand power and its varied flavour …
WildBrain CPLG, one of the world’s leading entertainment, sport and brand licensing agencies, is expanding its multi‐territory representation deal with Peanuts Worldwide to include the Indian market. Under its recently launched dedicated India office, WildBrain CPLG will build…
Spin Master Corp. announced content licensing deals for its CG animated preschool series Mighty Express. Continuing to expand the franchise’s global footprint, Mighty Express lays new tracks with broadcast networks POP UK (United Kingdom), SUPER RTL (Germany), TVP (Poland) and Tele-Quebec…
Alongside the Classic Collection with new sneaker colourways, the latest collaboration also features a Spring Summer Collection of apparel and shoes that feature the Cartoon Network IP dressed in specially-designed tiger costumes that are perfect for the Lunar New Year…
Award-winning toymaker ZURU has collaborated with Disney to miniaturize some of the most beloved Disney products, in 5 Surprise Mini Brands: Disney Store Edition. Perfect replicas of favorite toys from Marvel, Lucasfilm, Disney Princess, Mickey & Friends, and Pixar offered exclusively by Disney will …
Mattel, Inc. today announced a multi-year global licensing agreement for the Disney Princess and Frozen franchises. Mattel will have the global licensing rights to develop lines of toys for Disney Consumer Products, Games and Publishing, including fashion dolls, small dolls, and figures. The collection is …
The Frida Kahlo licensing program continues to grow and Art Ask Agency are pleased to announce the launch of the newly developed food gifting lines by UK licensee Infinity Brands at Spring Fair. The first launch includes 4 biscuit food gift packs, with innovative flavours and 6 different boxes of …
WCT Malls Management Sdn Bhd, the property investment and management business under WCT Holdings Berhad of Malaysia revealed its exquisite Chinese New Year decoration in collaboration with Chupa Chups, the lollipop brand loved by millions of consumers in Malaysia. Showered in hues of red and …
Licensing Expo, the world’s largest licensing trade show, will return to Las Vegas from May 24-26, 2022, reconnecting the global licensing industry in person for the first time since 2019. Organized by Informa Markets in partnership with industry trade association Licensing International, …
Popeye the Sailorman and video game developer Rovio Entertainment today announced a partnership for an all-new, co-branded Angry Birds Friends x Popeye tournament in support of ocean clean-up organization, The SeaCleaners. Running from January 31 to February 6, the tournament …
The beloved film from Universal Pictures and Amblin Entertainment will be marked with a curated mix of special screenings, new consumer products, digital and social media campaigns as well as unique retail activations that capture the magic and timeless appeal of this classic movie …