Barbie: A Touch of Magic Launching a Second Season on Netflix

5.4.2024 Mattel
Lizenzbranche
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The 13-episode series It will premiere April 18 on Netflix and follow Barbie “Brooklyn” Roberts and Barbie “Malibu” Roberts as they take on a new, mysterious adventure. The series will be accompanied by a full music EP, including the singles “Got the Magic Touch” and “Center Stage”, which are slated to be released on April 5 and April 12, respectively.

When a magical crystal gem goes missing, Barbie and Barbie are on the case! Balancing their teenage lives in Malibu and their trips to the magical realm of Mesmer, they encounter new fantastical friends throughout. With themes of family, friendship and fantasy, A Touch of Magic Season 2 is sure to enchant audiences globally.

We’re thrilled to bring back Barbie: A Touch of Magic for a second season with a new, adventure-filled story,” said Michelle Mendelovitz, Global Head of Mattel Television Studios. “The series is meant to instill wonder, confidence, and exploration in our young viewers as it empowers them through Barbie’s message that they can be anything.

The latest installment of Barbie: A Touch of Magic follows the success of other Barbie series and specials such as Barbie and Stacie to the Rescue, Barbie: It Takes Two, Barbie: Epic Road Trip, Barbie: Mermaid Power, Barbie DreamHouse Adventures, and more. Season 1 of A Touch of Magic climbed to the Top 10 TV Shows on Netflix in six countries. A Touch of Magic content is complemented by Mattel’s wide offering of dolls, playsets and accessories.

Christopher Keenan and Frederic Soulie serve as Executive Producers, with Scott Pleydell-Pearce serving as series director. Season 2 of Barbie: A Touch of Magic will consist of 13 22-minute episodes and will be available April 18 on Netflix in the U.S. as well as APAC (excluding China), Spain, South Africa, Nordics, and Benelux. Later this year, Netflix will roll out the new season in other regions including Portugal, the U.K., the Middle East, Turkey, Greece, Latin America, Poland, Central & Eastern Europe, France, Italy, and Germany. Beyond Netflix, other global distribution partners for A Touch of Magic’s second season are POP (UK), Super RTL (Germany), Gulli (France), Cartoonito (Italy), Canal Panda (Portugal), Cartoon Network (MENA), Zoom (Israel), Minimax (Eastern Europe), MiniMini (Poland), Ejunior (UAE) and Discovery Kids (Latin America).