The Smiley Company continues to partner with leading high street fashion retailers to co-create cool summer and back-to-school children’s collections that resonate with parents and kids alike. Children apparel and accessories have been growing tremendously for Smiley over the past few years, as top …
The Smiley Company, master licensee for the Rubik’s Cube, is pleased to announce a deal for Rubik’s to feature in a McDonald’s Happy Meal promotion, which will encourage kids to PLAY SMART while enjoying everyone's favourite food. In a deal brokered by The Marketing Store, this multi-territory …
SMILEY partners with BOY MEETS GIRL to co-create a new streetwear collection, to celebrate “More Self Love.” The stylish, trend-led collection features a customized mashup of the Smiley Original icon and the Boy Meets Girl logo, exuding a cool, streetwear vibe. This 12-piece collection, includes …
To celebrate the 15th anniversary of Kazachok, France’s premier brand licensing trade show, The Smiley Company will be exhibiting a special piece of artwork to celebrate its burgeoning brand extension with Rubik’s and also to showcase the brands marriage between art and intelligence …
The Smiley Company are delighted to announce another successful loyalty promotional campaign at Carrefour stores throughout France. The deal which was brokered by Smiley partner Cartamundi, who have created innovative and engaging content as part of a cross category promotion with one of the …
The YA novel series from SmileyWorld, “My Smiley Life” is a collection of books written in the style of a young boy’s illustrated diaries. Following the daily misadventures of 11-year-old Max, the books focus on exploring his emotional journeys and how he grows up, builds confidence and confronts all his …
As the awards season enters into full flow for 2017, The Smiley Company are delighted to announce and honor their partners who have made an outstanding contribution over the last 12 months to the licensing industry. Held annually, the awards celebrate the best performing, most innovative and …
Nach dem Erfolg der Rubik’s Audioprodukte erweitert Bigben Interactive die Partnerschaft mit The Smiley Company, um die weltbekannten Smiley-Icons für eine Reihe weiterer Produkte aus dem Audiobereich zu verwenden. Den Anfang macht ein kompakter Bluetooth® Lautsprecher …
As the trend for retro gaming hits fever pitch globally, Rubik's & PAC-MAN - two of the most iconic brands from 1980’s pop culture - have teamed up to create the ultimate product mash-up. Fans of retro and geek culture will be in for a massive treat, with the launch of an exciting cross-categoy…
The Smiley Company is delighted to announce a new partnership with Walton Brown. Effective April 1, 2017, Walton Brown is the exclusive licensing agent for Smiley in Greater China. Walton Brown is a part of The Lane Crawford Joyce Group, Asia’s premier fashion and brand management group which…
Smiley teams with loveable footwear brand Crocs this summer to launch a fun range of Smiley inspired Jibbitz charms. Crocs are best known for their super comfy rubber slip-ons, that have been spotted on some of the world’s best known celebs from the likes of Jack Nicholson and Adam Sandler to Whoopi…
Smiley returns to Kazachok Licensing Forum this week, with the brand continuing to enjoy amazing growth and unprecedented success in France, its number one global territory. With 197 licensees selling across 13 categories the business enjoyed 25% growth in revenue between 2014 and 2016. This…