Two of the biggest disruptors in their industries—e.l.f. Cosmetics and Chipotle—are coming together March 10 to launch the limited edition e.l.f. x Chipotle (CMG) collection. e.l.f’s commitment to cruelty-free and vegan products unite with Chipotle’s mission to cultivate a better world through …
NHRA and Mattel announced today their licensing partnership to develop collectible die-cast vehicles under the iconic Hot Wheels brand, hitting stores in June. The new partnership will see die-cast versions of classic hot rods including a 1974 Chevrolet Vega Pro Stock car and a 1971 Ford Mustang …
The Australian Toy, Hobby and Licensing Fair Digital held their yearly awards night on Monday via a Live Stream Event and to over 200 attendees. Hosted by the Executive Manager of The Australian Toy Association Alice Sanderson, Awards for 24 Categories were announced. At the awards …
What began as a college senior project has led to an innovative startup company working with Sesame Workshop, the nonprofit organization behind Sesame Street, to light up lives through creativity and technology. Glo, based in Starkville, Miss., recently signed a licensing agreement with …
In a new deal brokered by leading European agency, Bulldog Licensing, Skinnydip London has signed up to offer a large collection of apparel and accessories, based on the much-loved Care Bears from the cloud-filled land of Care-A-Lot. Launched this month, exclusively for Skinnydip London, prices …
ViacomCBS Consumer Products and Benetton Group have signed a global license agreement, valid from 2021 until the end of 2022, for the design, production and distribution of a first ever Garfield collection for the Undercolors of Benetton brand, based on the iconic feline …
Following the huge success of Mad Beauty’s original Disney Mickey & Minnie range over the last few years it was time to update & bring in some new exciting & different on trend products. This new collection created from the imagination of Mad’s Creative Director Julia Cash, who feels now more than …
Art Ask Agency are pleased to announce the latest news on the Brandalised™ licensing program, in partnership with UK licensee Park Agencies. Across nearly 1000 stores in Poland, Russia, Slovakia, Ukraine, Belarus and online the Brandalised collection was launched this week at Polish fashion retailer …
What do you get when you cross a deeply beloved candy (Mentos) with the superstar of the quick-dry nail polish world (Sally Hansen Insta-Dri)? A color explosion of fresh, fruity, and crave-worthy assortment of limited-edition shades worthy of the world’s number one mint …
Mad Beauty is going Looney Tunes crazy with a vibrant new line, bringing to life classic Looney Tunes characters Bugs Bunny, Tweety, Sylvester and Taz. Looney Tunes is Mad Beauty’s second collection in collaboration with Warner Bros. Consumer Products. The first collection, inspired by the television …
Hot Wheels Unleashed offers players the opportunity to drive the cars as if they were playing with the die-cast toys. The gameplay includes adrenaline-filled races, an extended choice of Hot Wheels vehicles with different attributes and rarity levels that players can customize with different skins …
During Hasbro’s Investor Event today, the global play and entertainment company and Epic Games have announced a five-year extended contract, which expands their Fortnite product licensing deal beyond outdoor play products and tabletop games into item expressions such as collectible …