Starting July 23rd, players were able to purchase the adidas Three Stripe Squad Bundle in Fortnite. The Bundle allows players to show up as an adidas-inspired character, bringing adidas iconic styles to the Fortnite world. Also available as part of this collaboration are two matching accessories: th
Primark has launched its fourth collection with international superstar and style icon Rita Ora for Summer ’24, perfect for fans to embrace the upcoming festival season. Born in the nineties, Rita taps into the nostalgia of that era for her latest collection while also adding her signature edge. I
The Royal Horticultural Society (RHS) has announced a partnership with Roma Prams, an award-winning designer and manufacturer of a wide range of nursery products ranging from strollers and travel systems to children’s toys and ride on boards. The Roma x RHS collection is a range inspired by nature t
Bridgehead International Ltd, the leading international growth agency, proudly announces the launch of its brand licensing division. This strategic move aims to expand its growing portfolio and bring beloved brands to consumers worldwide.Excitingly, the licensing division has just signed agreements
Global sports company PUMA together with Scuderia Ferrari HP are excited to unveil their latest collaboration, bringing the thrill of motorsport to the winter season with the new PUMA for Scuderia Ferrari collection. Designed to keep you warm and fast, this collection features progressive winter pro
Mattel, Inc. (NASDAQ: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, today announced a partnership with leading sports and entertainment marketer AthLife, Inc. to create branded game day activations at sports arenas n
Rocket Licensing, which manages licensing for the European Space Agency (ESA), the organisation dedicated, since 1975, to the peaceful exploration and use of space, has announced a major licensing agreement with DK, the world’s leading children’s non-fiction publisher, to create a range of ESA books
MILLIMAGES, one of the oldest independent animation studios and IP developers in Europe, THE PINKFONG COMPANY, the global entertainment company behind Baby Shark, are proud to announce a first collaboration between their iconic characters MOLANG and PINKFONG. In two newly launched animated shorts, t
Australia-based Moose Toys , a leading innovator in the toy industry, is doubling down on its ability to trend spot as the first toy company to ink a licensing agreement with Glitch Productions for its viral animation sensation “ The Amazing Digital Circus .” As master global toy partner, Moose wil
In a bear-y scary twist that bridges the whimsical world of Care-A-Lot with the chilling universe of Universal Monsters, Cloudco Entertainment and Universal Products & Experiences are thrilled to unveil a unique collaboration that merges the loveable, huggable Care Bears with iconic legends of hor
WildBrain CPLG, a trusted licensing partner for leading brands worldwide, is expanding the licensing programme for Dr. Seuss’ iconic The Cat in the Hat with an exciting slate of new cross-category partners as anticipation builds for release of The Cat in the Hat animated feature film in March 2026.T
NECA’s Kidrobot will launch a four-pack of licensed collectable three-inch resin figures under Coca-Cola Co.’s Fanta brand.The figures copy a 1970s-style glass Fanta bottle filled with pineapple, strawberry, grape and orange flavors. The collection will be sold in a four-pack at $119 and ship in the